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Xbox One sales pick up after Kinect-free option launch

Sam Loveridge


Xbox One

Xbox One sales have apparently picked up following the launch of the Kinect-free version in June.

From the launch of both the Xbox One and PS4 at the end of 2013, Sony’s latest console has been striding ahead in the sales figures.

In fact, the latest show the PS4 sales top 7 million in April, with the Xbox One reaching 5 million around the same time.

But now the Xbox One has started to catch up, thanks to a price cut to £399.99 down from the original £429, and due to Microsoft’s decision to offer a Kinect-free alternative for £349.99.

“Our momentum has really improved in the past weeks and months and we’re obviously really happy about that”, said Harvey Eagle, Xbox Marketing Director during a talk attended by TrustedReviews. “And by momentum I mean sales”.

When the Xbox One price was unveiled, the Kinect was seen as the piece of kit making the Microsoft console a whopping £80 more expensive than the Sony alternative, despite very similar internal specs.

The company even started going back on its original statements that the Kinect would have to be always on and permanently connected in order for the Xbox One to function correctly.

Since then, Microsoft seems to be slowly stepping back from its initial enthusiasm for the motion gaming peripheral.

It recently emerged that the Xbox One actually performs better without Kinect, giving developers access to up to 10 per cent additional GPU performance for games.

“Xbox One games look beautiful and have rich gameplay and platform features. How developers choose to access the extra GPU performance for their games will be up to them. We have started working with a number of developers on how they can best take advantage of these changes”, said Microsoft in a statement.

Read more: Best Xbox One Games

It should be about the games

July 10, 2014, 2:18 pm

I think E3 probably had something to do with it too. It was an impressive display of games, and let's be honest at the end of the day it's all about the games.

TrustedReviews Sam

July 10, 2014, 2:37 pm

I totally agree with you. No doubt games like Sunset Overdrive and the upcoming Halo: Master Chief Collection, even games like Ori, will have had a huge affect on gamers already considering making the Xbox One investment.

Perhaps that price cut just helped sweeten the deal too :)


July 10, 2014, 6:14 pm

"It recently emerged that the Xbox One actually performs better without Kinect, giving developers access to up to 10 percent additional CPU performance..."

Please stop making erroneous statements like this as it is simply not so! This 10 percent performance boost comes with an optimization option provided for developers who have no intent to use the sensor's Gesture control functionality.

It is simply a feature to access and reallocate resources previously dedicated to Kinect to assure the sensor's ability to visually track targets.

Reallocation of those resources simply disables that functionality while games or apps taking advantage of the tweak are active. It absolutely does not matter if Kinect is present or absent for this to work. To reiterate, an Xbox One, or 'Solo One' (having no Kinect) is no different from one with Kinect in powers or performance capability.

This is simply a developer option to bypass 'some' functions in lieu of using resources previously dedicated to those functions for the sake of 'other things' in a game or app. Those 'other things' could be graphical increases, fps improvements, AI tweaks, improving resolutions or what have you. All of this is up to the developer...


July 11, 2014, 12:09 am

The $400 SKU seems to have done very little for Xbox sales. Has sales momentum "improved"? Yes, by a small amount in June 2014, which seems to have dissipated already in July 2014.

Reasonable estimates put Xbox sales to consumers (not shipped) ~4.6 million right now. PS4 sold to consumers about ~8.5 million right now.

Xbox has good exclusive games but it's not getting a big sales recovery quite yet.


July 11, 2014, 12:23 am

You're incorrect on the sales. Microsoft has passed 5 million in sales not just those shipped to retailers. Story I saw was only a few hours old. Didn't copy the link. They still have a ways to go before they catch up with the PS4.


July 11, 2014, 12:26 am

afaik MS hasn't claimed 5+ million sold through to consumers, only sold in to retailers.

MS last sold to consumers claim was 3 million in 2013.

Jonah Thrillz

July 11, 2014, 2:35 am

Seeing that future games will be even more demanding on hardware it wouldn't be very smart to get a weaker console like the XBone.

Dennis Crosby

July 11, 2014, 2:41 am

Sales will increase but not a lit Microsoft is still out numbered by Sony in Europe when I say that I mean the playstation is in every country in Europe the Xbox is in like 5. If every countries that has them available the ps4 would outsell the Xbox one 10:1. That just how it is Microsoft has to match in countries


July 11, 2014, 3:07 am

From this outsider's perspective, I don't quite get why the Xbox One isn't blowing the PS4 away in sales. It has more features and more exclusives. But, if I could understand the mass consumer, I'd be rich. Alas.

James Coll

July 11, 2014, 5:43 am

They're still 2nd Place.


July 11, 2014, 6:33 am

Xbox looked to get about a 2 day bump in sales (judging by Amazon best seller lists, which have proved accurate for the totality of 2014 vs. PS4). It has since fallen to pre-E3 sales levels. This is probably why the $75 coupon was recently announced, bringing the effective cost from $399 to $324.99.

Given that none of this has sparked XB1 anywhere near the sales levels Microsoft wants (and sorry, nobody's PR department should be trusted, not Sony, not Microsoft, NOBODY), we should see $349 or less official MSRP by November, probably with a AAA release bundled in or download code.

Tough competition makes Xbox better. Though at this point it's honestly starting to look dire. XB1 is *dead* in Europe outside of UK. Like stick a fork in it bad. Japan and China will be disasters (even the PS4 is DOA in Japan, who has moved onto mobile largely, so look for a giant box from an untrusted Western Corporation with a giant external PSU to go over like a lead balloon there).

Maybe 2015 guys, maybe 2015. Halo MCC I feel is only going to appeal to the most dedicated people who have already bought an XB1. Like TLOU:HD, it's another rehash, but in the case of old Halo games, the series declined when 343i took over, and by that time the gameplay was obsolete (leading to the 'Halo of Duty' attempt with H4, which failed horribly).

And finally, 5M have not been sold to consumers, wait for NPD, follow GAF, at the end of August maybe. _M_aybe.


July 11, 2014, 6:47 am

Well.. To be completely honest with you, the PS4 has over 20 more games out for it right now, whether its Indies or PSN titles, or cross buy or what than the Xbox One.

The Multiplatform games all look better and run better on the PS4.. so why wouldn't it sell better if they are the same price and one is more powerful and offers pretty much the elite version of every game, outside of the 7 exclusive titles that the Xbox One has.. but let's not forget that the PS4 has its own exclusives.. and when you add em all up.. the Xbox One only has one more exclusive game coming out in 2014 than the PS4, and that's after you ignore Infamous: First Light. (which is a standalone game, but I'm counting it as DLC)

So.. why does everyone say that the Xbox One has more exclusives and brag about it like its a huge deal? It only catches fire, because of people blinding throwing misleading information out that people read and take for truth.. then regurgitating the same misinformation over and over.

If you are really a gamer, and are all about the games, you realize that its pretty weak exclusive wise on EITHER CONSOLE right now.. which offends me, the gamer, because I like to play games… and I feel like I am not getting what I paid for this generation yet. (But I am also almost 30 now, and I know their is always a generation switch slump for each new one that comes)

I want to leave you with this final bit of information..
Everyone is paying attention to the fact that Microsoft has 1 more exclusive than Sony this fall coming out.. but is neglecting to see that 2015 has 5 or 6 MAJOR Sony Exclusives coming out.. and a couple of them are still in fiscal year 2014.. Bloodbourne / The Order: 1886, one is rumored to hit in February, and the other is definitely coming in February. If you think Xbox is behind now.. wait until those exclusives hit… Dark Souls Fanatics will flock to the PS4 when that game releases.. look for a sick PS4 Bundle with a new PS4 Theme'd around Bloodbourne or the Order as well!


July 11, 2014, 6:59 am

Sunset Overdrive does look like a great game and is a day one pick up for me as well.. I have always liked Insomniac Games' Games..

As for Halo: Master Chief Collection, I was stoked about this.. but I went back and rewatched the E3 Presser, and then went and watched some live streamed interviews and stuff.. and I started to realize how much they were "not fully disclosing" information wise. The only game that is actually "REMASTERED" in the Collection is the Halo 2: Anniversary, because its the 10 year anniversary of the launch of Halo 2.. and while there is over 100 multiplayer maps, the games are partitioned off.. meaning that Halo plays with Halo on Halo maps, Halo 2 with Halo 2, 3 with 3, and 4 with 4..

They are segregating the communities and while the game might have a good amount of people at the start, not having all those maps, under the one good engine (Halo 2) and letting everyone play together.. It will die off quick, because of the segregation, I have seen it happen too many times.. Too many people have their opinions of what game is the best, and while some might cave in and move on to the most popular, others will stick to the one they love, or just quit playing because no one is playing the one they enjoyed the most.

Then… they only remastered 6 of the Halo 2 maps for multiplayer… I feel like once again, its going to like playing back in the day for the most part, or you will only be playing the 6 new maps, and pretty much get stale fairly quick.

When I found all this out.. I seriously took a step back and went from a Day 1 must purchase, to a Bargain bin pick up..

From my experiences this generation with the Remasters, within the first 2 months, you can find the game for pretty much half off somewhere during a special sale.

I will wait until black friday / after christmas sales roll around, and pick it up for a discounted price, and since the biggest bonus is the Halo 5 Multiplayer, and it isn't scheduled to release until December 27th, I think my plan will work just plenty..

I am not a bias person.. I just really was taken back by that.. and I don't think some people realize just what they are getting.. basically they threw all the games on one disc, remastered 1 of the games, and a couple multiplayer maps, and threw all the dlc together, and toss in the Halo 5 Beta.. and knew it would sell.. We can sell pieces of shit, but with a Halo 5 beta key.. and people would eat it up. I can't stand when they do this to us consumers..


July 11, 2014, 11:52 am

*3rd place. :)


July 11, 2014, 11:56 am

MS shipped 5 million consoles in April. The ones we still see on the shelves are part of those 5 million. While Sony sold to customers 7 million PS4 at the same time. Now they are much more. For sure above 8 million.


July 11, 2014, 12:25 pm

Because it has better graphics/performance (muliplats and exclusives) and more games and is cheaper (well was). And nobody likes MS (except for the fanboys) especially after the crap they tried to pull. Its that simple.And more people like Sony's Playstation.


July 11, 2014, 12:46 pm

More exec lies and propaganda for the xbone brainwashed crowed, even with the price drop its still being consistently outsold by PS4, better luck next time Microsoft.


July 11, 2014, 1:58 pm

X1 selling better doesn't automatically mean it's catching up to Ps4...


July 11, 2014, 2:38 pm

I'll wait until they release numbers. If they don't, the silence will say it all.


July 11, 2014, 3:21 pm

You need to tally up your list of AAA exclusives again because Microsoft has way more than Sony does. X1 had about 3 times as many AAA exclusives in 2013 than PS4 and it has kept that pace in 2014. I don't know where you got your list of X1 AAA exclusives, but it's badly incomplete.

Minute graphical differences are meaningless for most people, especially when stacked up against all the extra features that X1 has over PS4. As for multiplatforms, I'd much rather play a multiplatform game on a superior online network (faster, more stable, more secure, with better matchmaking, and better feature integration thanks to the X1's unique OS) than have a few extra pixels.

Crimson Dragon
Dead Rising 3
Forza 5
Halo: Spartan Assault
Killer Instinct Season 1
Kinet Sports Rivals
Max: Curse of Brotherhood
Powerstar Golf
Zoo Tycoon

FALL 2014
Dance Central Spotlight
Halo: Master Chief Collection
Fantasia: Music Evolved
Forza Horizon 2
Killer Instinct Season 2
Project Spark
Ori and the Blind Forest
Shape Up
Sunset Overdrive

Fable Lengends
Gears of War
Halo 5
Quantum Break
Phantom Dust

And that doesn't even include timed exclusives like Peggle 2, Plants vs. Zombies: Garden Warfare, Below, Inside, and Super Time Force (Gamespot's Game of the Month in May, over Watch Dogs, Wolfenstein, and Mario Kart 8).


July 11, 2014, 3:25 pm

Glad, and unsurprised that this is helping boost sales of Xbox One, but that their "momentum has really improved" does not at all mean they have "started to catch up" to PS4.


July 11, 2014, 3:25 pm

My Xbox One can do dozens of things the PS4 can't do, so your definition of "weaker" is very different from mine. "Playstation, Skype Mom. Snap Achievements" Oh, right. You can't.


July 11, 2014, 3:26 pm

You underline things.


July 11, 2014, 3:26 pm

All good points. Regarding Halo MCC I think that was intended more to capture the folks with 360s who have not yet jumped up to Xbox One yet (or worse yet, bought PS4s).


July 11, 2014, 4:02 pm

Whatever it makes you and others happy to believe.

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