The Xbox One price just fell to £299.99 in the UK, Microsoft has confirmed.
Microsoft has announced a UK specific official Xbox One price cut, but it’s led by the retailers apparently.
According to a Microsoft spokesperson speaking to MCV, the latest price cut follows that set by retailers and is only available in the UK.
The last retail-led price cut came in September last year, when the official Xbox One UK price fell to £330 – down from the opening Kinect bundle price of £429.
Of course, this £299.99 price is for the Kinect-free version of the Xbox One, but often retailers will chuck in a select game for free for that price too.
“This is a UK-only retail promotion and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015’s highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid V: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians”, said a Microsoft spokesperson.
See also: PS4 vs Xbox One
Microsoft has been lowering the price of the Xbox One of late in an attempt to compete with the PS4, which is currently just winning the new-gen console race in terms of sales.
The first Xbox One price cut officially came in February last year to £399.99, followed by the launch of the Kinect-free Xbox One bundle for £349.99.
For those that are interested, the Xbox One + Kinect bundle is now £399.99, down from the original £429.