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Xbox One price cut to be introduced ‘faster than forecast’

Luke Johnson


Xbox One
Xbox One

An Xbox One price cut will be introduced ‘faster than forecast’ as Microsoft looks to compete with the rival PS4, industry analysts have predicted.

Although no Xbox One price cut is expected in the immediate future, it has been suggested that the Redmond-based manufacturer will be forced into reducing the price of its next-gen console sooner than planned in order not to lost ground in the gaming wars.

"It is possible that Microsoft will reduce Xbox One pricing far faster than we have forecasted,” industry analyst Michael Pachter of investment firm Wedbush Morgan said in a note to clients.

Stating that a price cut could help gain traction in the hotly contested console market, Pachter stated: "We think 'winning' is important to both companies.”

He added: “Should hardware prices come down faster than we have modelled, it is likely that hardware and software sales will grow faster."

While Pachter has failed to offer any detail on when this ‘faster than forecast’ price cut might be, he has suggested that by 2016 he believes the Xbox One will be $150 (£91) cheaper by 2016. By this time he also expects the PS4 to be $100 (£61).

Both the Xbox One and PS4 launched in the UK in November. While the PS4 price tag was set at a reasonably accessible £349, the Xbox One price is a full £80 more expensive at £429.

Although Pachter is a well-known industry analyst, his predictions haven’t always been on point. As such we recommend his claims of an Xbox One price cut be taken with a liberal pinch of salt.

Read More: Xbox One vs PS4

Via: MCV


January 3, 2014, 6:33 pm

dump in pack kinect! (if its so good, why is there only one game fully uses it?(and that scored 1/10)

drop the price £259

ps: checkout this article to see how kinect ruins need for speed rivals:


Noel Grundy

January 3, 2014, 8:45 pm

Where is the question mark in the head line? Do you really need hits that bad?


January 4, 2014, 12:33 am

Not to join in the grammar Nazi march but even sentences are becoming incoherent

"in order not to lost ground" &

"that by 2016 he believes the Xbox One will be $150 (£91) cheaper by 2016"

So he believes it's possibly happening when?

I've been reading Trusted for a few years, mostly mobile and gaming and I have noticed a steady decline in the written word over the last year or so, it is becoming painful reading to say the least.

G Dizzle

January 4, 2014, 11:32 am

2016?? Don't be silly. I expect a price drop within the next 6 months..

Tim Sutton

January 4, 2014, 12:15 pm

If you're doing an article based on quoting Pachter could you please put his name in the subheader so I know not to bother reading?


Matthew Bunton

January 4, 2014, 1:26 pm

It's funny how so many people knock or complain about Mr Pachter yet he is far more knowledgeable and successful than all of them.

Matthew Bunton

January 4, 2014, 1:27 pm

Pretty much common practice on the internet.

Tim Sutton

January 4, 2014, 3:24 pm

Pachter :

"I don't think I've gone a week without having an incorrect
prediction. Nobody cares if I'm right, except fanboys. My clients are
merely looking for a benchmark in front of numbers so that they can
assess whether the stocks of the companies I cover will go higher or

Feel free to give all the credence you want to Pachter, but he's very open about the fact that his job is to make headlines, not to tell the future. If he gets a tech website to report his "news" then his job is done. If you want to pay attention to his trolling then that is entirely up to you, but I would like to be given the option to not read it as it is at best rubbish, and at worst deliberately antagonistic.

Matthew Bryant

January 4, 2014, 9:14 pm

I'll agree that Pachter isn't an overly reliable source, but he's been pretty correct lately. Then again, it's pretty easy to be correct recently. The Wii U won't sell well. The PS4 will outsell the Xbox One. I think everyone already knew this about 6 months ago. Given that sales are slowing on the Xbox One but still at full speed on the PS4, it shouldn't be surprising that Microsoft would drop the price before Sony. This isn't rocket science. It's pretty much just common sense.

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