Both Amazon and Asda have reduced the Xbox One price to £349, a considerable £80 drop from the original asking price of £429.
But that’s not all. The aforementioned retailer hasn’t sliced the price of the standard Xbox One package, it’s the Titanfall Xbox One bundle that you can now pick up for £349.99.
This means you can get the Xbox One and the platform’s critically acclaimed online-only FPS for the same price as the PS4.
Currently, the standalone PS4 console is £349.99, but if you want a game with it, bundles start at £389.99.
Back in February, Microsoft announced the first official Xbox One UK price cut, in line with the launch of the Titanfall bundle.
Microsoft made the official Xbox One price £399.99, £30 cheaper than the original cost. The Titanfall bundle was also released with the same price tag, meaning you got the game free with a new console.
At the time, Xbox UK Marketing Director stated the official price cut was “not driven necessarily by our sales performance”, despite the PS4 clearly outselling the Microsoft alternative.
We haven’t been given any official Xbox One sales figures since January, when Microsoft announced sales had topped 3 million since launch.
Sony revealed at the beginning of March that the PS4 sales had reached the 6 million unit milestone.
Hopefully, this new pricing point from select retailers should boost Xbox One sales to match that of the PS4 eventually.
Read more: Xbox One vs PS4