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Microsoft confirms £329 Xbox One price cut is UK exclusive

Sam Loveridge


Xbox One price cut
Xbox One price cut

Update: Microsoft has confirmed that this latest Xbox One price cut is a UK exclusive for the upcoming batch of titles.

The £329.99 price is apparently only available to UK customers and is an attempt to entice gamers to make the upgrade for the upcoming batch of Xbox One exclusives.

"We are always looking at ways to offer the best value for our customers. This is a UK only retail promotion which coincides with our upcoming releases including Forza Horizon 2, Sunset Overdrive and Halo: The Master Chief Collection", said a Microsoft spokesperson to TrustedReviews.

The £329.99 Xbox One is available to purchase now. Forza Horizon 2 is out on September 30, Sunset Overdrive launches on October 31 and you can play Halo: The Master Chief Collection on November 11.

Original Story: Microsoft has officially cut the Xbox One price down to £329.99, pushing it lower than the PS4 price.

Rather than announcing the price drop in an Xbox Wire post, Microsoft has quietly cut the RRP of the Xbox One via the Microsoft Store and in a new Forza Horizon 2 TV advertisement.

The Xbox One price is now just £329.99, down from the £349.99 price cut back in June. That price was for the announcement of the Kinect-free console, rather than the pre-bundled option introduced at launch.

The new price for the standalone, Kinect-free Xbox One sees Microsoft’s latest console retail for £20 less than the PS4.

The upcoming white Xbox One Sunset Overdrive bundle is also getting the price cut apparently, with retailers like Amazon offering the package for £329.

This new price cut could be a sign of warning bells ringing at Microsoft’s HQ. Sony recently announced that the PS4 UK sales alone had reached 1 million, mostly down to white PS4 Destiny bundles. That game alone saw PS4 sales in the UK jump by 300 per cent.

Microsoft has been schtum for quite some times on sales figures for the Xbox One, despite introducing a variety of hardware/software bundles for the console, which retail for around the £349.99 mark.

The PS4 apparently enjoyed its biggest week ever in the UK on Destiny launch week, with sales outpacing Xbox One two to one according to Chart-Track.

We’ve reached out to Microsoft for comment.

Read more: Xbox One vs PS4

Alex Walsh

September 23, 2014, 3:32 pm

Nope. Another £80 to go. At this price I'd be better off upgrading the graphic card in my PC ^_^

Matthew Bunton

September 23, 2014, 5:11 pm

Yes if your happy playing lazy console ports.

It is now a very good price for what they offer.


September 23, 2014, 6:39 pm

£20 ain't a huge difference. OS your statement means you're just one of those people who would hold out for 1 whole year just to save £20. Was the year worth it?

Matthew Bunton

September 24, 2014, 2:06 am

I'm not really sure what you are going on about,

I purchased mine at launch, but seeing as it is now 100 pounds cheaper than I paid, I do think that it is a very good price, as I previously stated.


September 24, 2014, 6:17 am

Well I guess that makes sense. I was just thinking of the price reduction from the £350 version. I consider the Kinect version a forced purchase, therefore not really being a price drop. Just not forced to buy extra crap.

Prem Desai

September 24, 2014, 6:49 am

I think a price cut is the wrong way to go.

It would make more sense to raise the price and bundle a killer game or more stuff. The end result is the same i.e. price cut but it influences the mind in another way.

The perception of the box one is that it is a second grade console and on its way out - both not true.


September 24, 2014, 7:45 am

Disparate times are disparate! MS. even if its £100 i still won't buy it....

Alex Walsh

September 24, 2014, 8:37 am

Contextually it is a reasonable price in absolute terms I suppose- at this stage in it's life the Playstation was £299, which given inflation makes the Xbox1 look reasonable but then the PS1 had already had a 25% price cut. The Xbox 1 hasn't had anything like that in percentage terms- the price has come down a bit and they've stripped hardware out for a good chunk of the price cut.

I suppose the overall console sales show that they're at a price the market is happy with but given that at the start of every generation the game makers attempt to hump the unit price up to over £50 per game and this generation we've also got the strip mining of content so they can charge us all again for DLC, I'm not willing to spend big on both :)

Given the general paucity of games, almost a year in, I don't think PC owners have to worry about lazy console ports in most cases. There are one or two notable exceptions that I've spotted

Kulti Vator

September 24, 2014, 12:48 pm

Varied times are varied?

This philosophy speaks volumes... crawl back under your bridge troll.


September 25, 2014, 11:17 am

That's stil $529.

A long way to go yet...


September 25, 2014, 5:10 pm

No I disagree. Even from a Playstation fans point of view like mine I don't think Xbox One is seen as 2nd grade OR on its way out. I think it's just perceived as Microsoft just making honest mistakes with it, from its reveal, it's price, the way they tried forcing such strict DRM policies on its very loyal fan base n then doing a 180 when they saw the backlash.

I just think people haven't forgotten all that. Plus the fact I think Sonys effort is just much more appealing across the board from its price, hardware capabilities, it's controller that's FINALLY been fixed and even down to the systems much better looks than the Xbox Ones very strange design choice.

But, as always it's just my opinion.

Stone Cold 316

September 26, 2014, 11:18 pm

Then don't.

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