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Xbox One Elite Controller pre-orders cancelled at Amazon after pricing error

Sam Loveridge


Xbox One Elite Controller 2

Amazon UK has cancelled pre-orders for the upcoming Xbox One Elite Controller due to a pricing error.

People who tried to pre-order the Xbox One Elite Controller on Amazon UK at a hugely discounted price last week are going to be sorely disappointed.

Emails are being sent out now declaring that those trying to cash in on the pricing error have had their pre-orders cancelled, as reported by SegmentNext.

Amazon UK last week was offering the high-end Xbox One controllers for just £75.72, which was well below the regular £119.99 price.

However, the online retail giant has now gone back on that price, informing pre-order customers that “the price was displayed incorrectly”, but not before cancelling their orders.

Related: Xbox One vs Xbox 360

The Xbox One Elite Controller was announced at E3 2015 and is aimed at professional gamers or those wanting a more customisable gameplay experience.

Microsoft’s upcoming high-end controller has been designed in conjunction with competitive gamers and allows you to swap between a variety of metal thumbsticks and D-pads.

There’s a new faceted D-pad and the ability to add four interachangeable paddles to the back of the Xbox One controller.

You can assign a wide range of inputs to each paddle using a new app coming to Xbox One and Windows 10.

There’s also Hair Trigger Locks, which allow you to fire more quickly as it stops the trigger movements after the shot meaning you can get ready for the next one.

Each trigger has its own Hair Trigger Lock for independent control, with more fine tuning available within the app.

The Xbox One Elite controller will start shipping in the UK and US in early October.


August 13, 2015, 10:45 am

Isn't there some law about having to sell an item at it's advertised price?


August 14, 2015, 8:06 pm

I also thought that was a law. if i see a price in store and its labelled for less then what the register says I let them know and make them give it to me for that. Happened two times with electronics they left sale prices up and tried to tell me it was over. I knew it was over but the price was still there =)


September 7, 2015, 12:46 pm

Nice try, but no...

In order for this to apply (which it only does in certain territories), the item has to be in stock and physically displayed as does the price. You can also get away with this with 'Sale' items if the Point Of Sale doesn't state when the Sale ends and the Sale price is still displayed.

Occasionally a company may just let stock go as 'Good Faith' sales, provided that they can still sell the item without making a loss, but that's rare these days as the margins are so tight.

For eCommerce items that aren't in stock, you haven't got a hope in hell of making any argument to the contrary work.

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