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Xbox One and PS4 interest ‘balanced’ suggests retailer

Luke Johnson by

Xbox One vs PS4
It's too close to call between the Xbox One and PS4

Ahead of the impending Xbox One and PS4 release dates, a specialist entertainment retailer has suggested that interest in the two consoles is currently “pretty balanced.”

With a back and forth of consumer interest flitting between the two consoles, Microsoft and Sony are reportedly neck-and-neck in a bid to tempt potential customers into plumping for their respective next-gen consoles ahead of that of their bitter rival.

Speaking exclusively with TrustedReviews, a lead buyer for the iconic toys and games retailer Hamleys has claimed that, at present, there is very little to separate the two next-gen gamers in terms of consumer interest.

“Interest in the new PlayStation and Xbox is pretty balanced at the moment,” the buyer told us. “The PS4 might be edging it in the eyes of some people but interest has been about even.”

The PS4 had taken a stronghold on next-gen console pre-orders following E3 when it emerged the Sony branded console would cost £80 less than its rival. Microsoft, however, regained traction earlier this month when it announced it had scrapped plans to introduce Xbox One DRM restrictions which would have forced gamers to pay to use pre-owned or even borrowed games.

Predicting that the console race could be a close fought battle until well after launch, the Hamleys buyer suggested that despite the price discrepancies it could still all come down to the games on offer for the two consoles.

“The market has been longing for another piece of hardware for some time now,” they told us. “I think ultimately it will come down to being about the games and what titles are on offer for each.”

While the arrival of two new consoles is reportedly giving high street retailers, and the games industry as a whole, a much needed boost, Hamleys has predicted this will be hard to sustain, with a gloomy future for specialist games retailers an all too possible a reality.

They stated: “As games become more and more downloadable it is going to be increasingly difficult to see as much success next year.”

Read More: Xbox One vs PS4

Go to comments


June 29, 2013, 9:47 pm

More like 7%5 want a PS4 while maybe 25% want an Xbone. Those are the people who like throwing money away.


June 29, 2013, 10:22 pm

And sometimes being even is the same as losing. If sales of the PS4 and Xbox One in the US are near even, then Microsoft should clearly be worried. But Sony should be worried that MS doesn't change anymore of their policies, and hopefully there are some more exclusives coming to PlayStation that will really excite people.

Sheldon Prescott

June 30, 2013, 1:20 am

This is good news. I PERSONALLY prefer the Xbox One because of the launch games, and my friends will be on it too, so I can play with them.


June 30, 2013, 7:15 am

Things look even worse for them when you factor in the presumed console shortages which have led to Gamestop pre-order allocations being far smaller for Xbone than PS4.

If PS4 gets away to a flying start then many more people will buy a PS4 later on because that's what their friends are playing.

Manoj Varughese

June 30, 2013, 9:15 am

Ps4 still continues to get the PR favors. And it's interesting to see many Microsoft sources are trying to downplay Sony's decision on not to include PS eye 2/ Camera, for the price-cut. Microsoft forced things upon themselves with those TV apps, now the Kinect 2.0 has to be forced down the consumer throats. Sony turns out to be the smart ass knowing gamer's needs.

DH Dog

June 30, 2013, 1:37 pm

How did you came up with that conclusion? Is that because you hate xbox or because you are a ps fanboy. Or both?

Xbox sales will be at least as big as ps4 sales no matter what you like.

Jason Mounce

June 30, 2013, 5:52 pm

I personally am going to go with saying: Bullshit

"a specialist entertainment retailer has suggested"

"a lead buyer for the iconic toys and games retailer Hamleys has claimed that"

Who? Which Retailer? Is it the retailer from Neverland? Because I'd swear that Amazon and Gamestop both saying that PS4's sold by far are higher than the demand for Xbox One.

Don't confuse me though with some kind of fanboy, but I just think this article is a rubbish concept of Damage Control to try to spread misinformation that Xbox One is 'Doing fine' when it isn't doing 'as Fine' as Microsoft would like due to their hectic policies and 180-switch flipping.

If it's not just the implication that this is ONLY CATERED to a SINGLE, and potentially Small retailer as most retailer giants will say something entirely different....If Amazon, Gamestop, Bestbuy and Futureshop are basically all showing PS4 being the highest demand? I'd rather agree with those statistics rather than what some anonymous 'Buyer' - who's apparently also a gaming analyst.

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