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Xbox 720 Twitter tirade loses Adam Orth his job at Microsoft

Sam Loveridge


Xbox 360

After a Twitter tirade about the rumoured “always on” connectivity of the Xbox 720, Microsoft Creative Direct Adam Orth no longer works at Microsoft.

The currently unannounced Xbox 720 has been widely debated online with several sources suggesting the next-gen console will feature an “always on” internet connection.

Orth was seen publicly defending this unconfirmed functionality of his company’s as yet unannounced console, with the Creative Director even using the hastag #dealwithit.

“Sorry, I don’t get the drama around having an ‘always on’ console,” read Orth’s tweet. “Everydevice now is ‘always on’. That’s the world we live in. #dealwithit.”

Game Informer has discovered that Orth is actually now no longer with Microsoft, learning the news from “sources close to the matter” and later confirming with the main switchboard at Microsoft.

Although the sources are claiming that Orth has resigned in the wake of the Twitter comments, it is currently unknown whether the resignation is voluntary or enforced.

His Twitter comments triggered a huge online debate about the “always on” internet connection of the highly-rumoured Xbox 720 console. The problem was that his comments were part of a sarcastic interchange with his friend Manveer Heir, a senior game designer at game developer BioWare. The two are close and were making fun of each other in the original comments made, but then Orth started replying to angry fans about the remarks he made.

In the US and other countries worldwide, internet connectivity varies hugely and such an “always on” connection would just not be possible in some locations.

Microsoft then issued a very carefully worded statement about the Twitter incident, managing to avoid any reference to its as yet unconfirmed Xbox 720 console, tipped for a May 21 launch event.

“We apologise for the inappropriate comments made by an employee on Twitter yesterday,” Microsoft said in a statement. “This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer-centric approach we take to our products or how we would communicate directly with our loyal consumers.”

“We are very sorry if this offended everyone, however we have not made any announcement about our product roadmap, and have no further comment on this matter.”

Twitter Adam Orth


April 12, 2013, 11:54 am

Seriously he got what he deserved! Hopefully the functionality is actually off the table too!. With comments like those can only consider him a smug bastard...wander how smug he is now :)


April 12, 2013, 1:15 pm

I've no problem with these comments made to a personal friend. The problem is that while he wasn't meaning to comment about it to the whole the world, the messages weren't private and he then started replying to others about his comment.

He should've told everyone that it was a private conversation, and not get involved.


April 12, 2013, 1:41 pm

For sure, Specially for Professional People they should have private and public facebook/twitter accounts.


April 12, 2013, 8:03 pm

He should have responded via Direct Message if he wanted it private. The fact that he didn't bother to protect his responses is indicative of his attitude toward customer satisfaction... and the general disregard for anyone who doesn't live in a larger city is pretty irresponsible considering how many kids there are living on farms and in rural areas buying/playing the games that fill out his paychecks. I guess now he'll have to #dealwithit

Tim Durocher

April 12, 2013, 9:55 pm

He did not deserve it. He was trolling a friend.

I think it's sad that people like you are so smug that someone lost their job.

And PG's mentality is almost as bad. So everyone should be afraid of posting publicly?

You people are what's wrong with this world.

Tim Durocher

April 12, 2013, 9:56 pm

This makes more sense. I agree.


April 13, 2013, 12:56 pm

Sorry didn't realise that "Manveer Heir" was his friend. Out of context those comments do seem very smug and indeed uneducated unless the policy for new consoles going forward is the new ones only belong in areas with great Internet connectivity. I live in the the UK and absolutely love my 100Mb virgin connection but even the UK never mind South Africa which is where I was born connectivity can be really bad or non existent. My smugness was only at the concept that his views seemed dogmatic, dictatorial and ignorant. If such a view were to work really well in all first world countries I might capitulate and agree but even that is not the case. In this case it seemed he couldn't stay professional and ranted at those questioning his views giving Microsoft and himself a bad light. If one can not hold their temper specially at that level in any company then I am sorry sounds like he made his bed as the saying goes.

In hindsight I will say my post was over zealous and I apologise.

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