Microsoft is to launch its next Xbox console - dubbed the Xbox 720 in some quarters - in time for Christmas 2013, according to a recent report.
Bloomberg cites "people familiar with the company’s plans" as claiming that the follow-up to the Xbox 360 will be out "for Thanksgiving and Christmas sales." That would mean it would have to be out by mid-November at the very latest.
This is backed up by the report's assertion that the Xbox 720 (or whatever the new console ends up being called) will "debut a year after Nintendo's brand-new Wii U," which made its US debut on November 18.
Whilst that seems like quite a gap, it's worth noting that Microsoft sold 750,000 Xbox 360 consoles over the Thanksgiving week, which is almost twice as much as the Wii U managed in its launch week.
Microsoft may feel confidant that there's ample life left in its seven-year-old console to see it through another year.
As for when the so-called Xbox 720 will be revealed, the source claims that Microsoft is undecided between an industry event launch, such as June's E3, or a stand-alone event at some other time.
Elsewhere, Sony is said to be readying a follow-up to the PS3 for around the same 2013 launch period.
Do you think Microsoft would be giving Nintendo too much of a head start be launching its new console in a year's time, or has the Wii U failed to convince you that it can win this next console generation? Let us know your thoughts in the comments box below, or via our Twitter and Facebook feeds.