CES was a massive show for cars, with most observers believing automotive tech dominated this year’s event. However, it seems at least one somewhat newsworthy announcement was held back.
"We wanted to demonstrate wireless CarPlay and the owner of CarPlay technology didn’t allow us to,” he said.
Currently, the iOS feature, which enables music, notifications and Apple Maps to be accessed from the car’s infotainment system, requires users to plug in their iPhones.
However, it’s not really that much of a surprise that Apple would rather announce and control the demonstrations of the new and improved CarPlay itself.
Besides, given Volkwagen's recent travails there's a chance Apple didn't want to go shouting about any association with the company either.
See also: Apple CarPlay vs Android Auto
Also, there’s a decent chance that the feature isn’t quite ready for prime time yet. You can imagine wireless connectivity to the car, plus the use of GPS maps and music streaming apps is likely to have a rather severe effect on battery life.
Perhaps the company is working on improving this before debuting wireless CarPlay in the near future?
What was your favourite car-based announcement at this year's CES? Share your thoughts below.