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Windows Phone Store offers 200,000 apps, lags way behind Android and iOS

Sam Loveridge


Windows Phone 8
Will the Windows Phone store ever be able to compete?

Microsoft has announced that the Windows Phone Store now contains over 200,000 apps within its library.

The software giant revealed the good news about the Windows Phone Store in a Developer Blog, which advises developers to get their apps out or updated before Christmas.

“The current holiday shopping season and all the great promotions are just underway, and we’re already seeing momentum build with the Store surpassing 12 million transactions per day and Windows Phone Store surpassing 200,000 apps,” reads the Windows Blog.

“The best news is that we’re just getting started.”

In late November, Microsoft made a rather bold promise that the Windows Phone Store would rival the iOS and Android app stores by the end of 2014.

However, seeing as it has taken around 18 months for the Windows Phone Store to double its app numbers from 100,000 to 200,000 we doubt it will match Android and iOS by this time next year.

Google Play and the iOS App Store only took six months to make the transition from 100,000 to 200,000 apps and have since both grown rapidly.

In June, Apple announced the iOS App Store had reached the 900,000 app milestone, while in July the Google Play store hit 1 million Android apps.

This would mean the Windows Phone Store will have to increase in size five times over in order to directly compete with Android and iOS within the next 12 months.

Windows Phone has had some luck this year with large name apps finally arriving in the store, including Instagram and Vine.

Microsoft will have to pull something huge out of the bag next year if the Windows Phone Store stands a chance at competing with the big boys.

Read more: Windows Phone 8 tips and tricks


December 17, 2013, 2:30 pm

I wish the press would move on from the volume of titles in each app store as a measure of the success of a platform. No one has the time to look through 200,000 apps, let alone iPhone's and Android's millions. By attempting to bring the best apps to WP and avoiding the 95% of rubbish that exists on iOS & Andriod, WP is already doing it's fair share of competing. The quality of apps should be the defining measure, or downloads per handset or something else... True, WP will still likely lag behind on these metrics but it'll be a much more realistic metric of an app store's success.


December 17, 2013, 2:53 pm

exactly. The intellectual black hole in the coverage of this issue is really depressing. The consumer is treated as knowing the price of everything and the value of nothing, the commerce sector promoting this unthinking with the notion that sales will be easier. If I were running a review site, under the moniker of being 'trusted', I would be minded to not follow the herd in this way out of respect for the readers.


December 17, 2013, 3:11 pm

Yes, because the quantity is more important than quality... Give me a break!

Steve Cole

December 17, 2013, 3:22 pm

I completely agree. The numbers are so vastly more than what is required. It is the number of quality apps that matters, and this is probably only in the 3 figure mark even for Apple and Android.

This is just a press release trying to convince people that the Windows store has lots of apps. It's a shame that TR doesn't add any intelligent analysis to it.


December 17, 2013, 4:37 pm

Rubbish article, once again judging devices based on useless numbers.

Something like "Windows Marketplace now contains the top 20 paid apps from Apple and Android marketplaces!" is much more useful to a consumer than knowing whether there are hundreds of junk apps no one cares about.


Also, with regards to the last paragraph, I think the writer is having a bit of a laugh here... The WinPho devices are already competing. They sell a lot, make a lot of profit, and even resulted in Nokia being bought due to the devices doing so well... Doesn't sound to me like it's a failure at all...

Desiderius Discipullus

December 17, 2013, 6:15 pm

More apps mean the better platform?
Okay, let me think...
A Nokia Lumia 1020 has 41 Megapixel PureView camera.
A Canon EOS 5D Mark III has only 22 Megapixel.
Thus the Nokia smartphone MUST BE the better camera...


December 17, 2013, 8:14 pm

Great article, very important. I run anywhere from 300,000 to 600,000 apps on my phone at any given time. Windows Phone simply does not give enough apps to meet my needs. Keep me posted on the important app counts, so I'll know when I can consider a switch.


December 18, 2013, 2:58 am

200,000 apps is not enough for you? Would 700,000 makes any difference?!!!!!!

More, the 100 most used and popular apps are already available on Windows Phone 8. The official apps not available are already available as third-party apps.

And how many apps does a normal user get on his smartphone? 20 or 30? So, 200,000 apps is amply sufficient.


December 18, 2013, 12:44 pm

Right then everybody...

Don't buy a Mac - it doesn't have anywhere near the same amount of applications as a Windows PC.

These app-count articles are getting rather pointless now.


December 18, 2013, 5:06 pm

Windows store is really catching up but I don't think the number is as important as the quality of the apps, the time it takes for developers to launch new apps on a platform, the support offered once launch and the speed of updates. I think windows phone still has to catch up in these areas and one way would be to have more than one manufacturing producing decent phones.


December 19, 2013, 7:14 pm

If anything, coming to the game later is probably an advantage for the app store on a particular platform. The established favourites will come across (eventually), and all the kids who thought they'd make a fortune releasing crap on the "iStore" will have given up.

The app-count pissing contests are a bit like having Sky TV instead of Freeview (or whatever). Wow you have 500 channels full of crap instead of only 50 channels (full of crap).

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