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Windows Phone market share down to 2.5 percent



Microsoft's share of the smartphone market with Windows Phone has dropped to 2.5 percent, according to a new report.

Research company IDC recently released its quarterly report on the smartphone market, and found that Microsoft's platform had slipped even further behind Android and iOS.

Apparently, Q2 Windows Phone handset sales dropped 9.4 percent compared to the same period last year. The result is that Windows Phone, despite remaining the third biggest smartphone platform, accounts for just 2.5 percent of the market.

Part of the problem is that Windows Phone is now effectively a one-manufacturer smartphone platform - especially since Microsoft made that one manufacturer (Nokia) its in-house team. Rumours of a new HTC-produced Windows Phone handset may spark hope, but Microsoft would have hoped for far more support from smartphone manufacturers.

Contrasting sharply with that, Android is way out in the lead with a whopping 84.7 percent share of the smartphone market. Meanwhile Apple is comfortably in second with 11.7 percent market share, although this marks a drop from 13 percent last year.

In case you were wondering, BlackBerry is the fourth biggest single smartphone platform with 0.5 percent market share, while those anonymous "others" make up the remaining 0.6 percent.

Overall, it appears to have been a healthy quarter for smartphone sales, with 301.3 million units shifted. That marks the first time more than 300 million smartphones have been sold in a quarter.

Having said that, it should be noted that only the top two players, Android and iOS, recorded year-on-year growth. It seems the rest - including Microsoft's Windows Phone platform - are struggling to make a living.

Read More: Nokia Lumia 930 review

Via: WPCentral


August 15, 2014, 9:17 am

That is a shame. I did try WP7/7.5, and to be honest the experience put me right off - the phone won't even keep time accurately since it relies only on its internal clock. That and the near impossibility of knowing if or how you have been contacted, I just failed to understand how a system reputed to be "simple" could yet make things so difficult. I found that "simple" came to mean that it simply won't/can't do loads of things.

So I guess maybe many others who dipped a toe in early-ish got put off?

bobo moreno

August 15, 2014, 12:54 pm

The only people I have seen use WinPho are those that are forced to by the companies they work for, generally due to lazy IT that claims it is 'easier' or 'integrates better', i.e. they can be arsed to set up iPhone or Android access.

It's becoming clear that consumers don't want Windows on their phone, probably because they remember the years of pain the terribly badly designed PC OS of the same name inflicted on them...

Charles - The Great and Powerf

August 15, 2014, 1:58 pm

I'm so sorry that the world does not get to benefit from the innovations of Windows Phone. Its a sad day when companies push inferior products on consumers. I'm sad you wrote this article, because this means that you are just as clueless. Despite this article, more reliable information shows that over 100K people switched to Windows Phone over the last four months. Which is great!


August 15, 2014, 5:14 pm

I doubt consumers relate their experience of PC operating systems and their choice of phones, because they understand that a phone is not a PC. Maybe MS's problem is that they STILL have not understood that phones and desktops are fundamentally different devices and need different UI strategies. Instead they forever try either to model their phone OS on the PC (Windows Mobile), or vice versa (Metro).

The Near Side

August 17, 2014, 12:51 pm

I have A NOKIA 800. WP 7.whatever installed. Its VERY, VERY simple to use. I suspect that if people find it complicated, then they must be familiar with Android or IOS, and have not given themselves enough time to learn a different system. I have no problems whatsoever in finding out if somebody has contacted me. Just how accurate does the time need to be? It also has brilliant maps that are free to download and free to use abroad (which is where they are most required). Simply clever.


August 18, 2014, 9:00 am

100,000 is a tiny, tiny drop in the ocean. Just 0,03% of the phones sold in the last quarter. Barely a statistical blip.

What makes me sad is fanboy-ism. Like when you say that the author of this article is clueless. Irrespective of whether Windows Phones deserve greater success, this article merely reports the facts objectively. Don't take it personally! (Unless you are working for Microsoft/Nokia on these phones. In which case, I would understand if you did!).

Perico Lospalotes

August 18, 2014, 6:50 pm

Windows keep on suffering from "I have no clue about customer service" for 3 years in a row they have been pushing a mediocre RT PC OS, where apps are difficult to download, slow to load, and impossible to return. Furthermore it seems like Windows OS and The store a two separate companies neither of which cares about the other. I love new OSs and was almost ready to get a $125 1st gen Surface, when I had my last bang up against customer service from MS, and decided that I was better off with a Samsung or a Nexus and Android than a MS product.
I was one of the last holdout of Windows Mobile and I learned not to make that same mistake again. MS cares more about their bottom line than any customer, proof of it is that although people have ragged at Windows 8 and 8.1 RT side they continue to sell a bloated OS 1/2 of which none ever use. My wife has a laptop with a touch screen and still prefers to use the desktop conventional OS. In 1 year never has she used the touch screen. My two children that spend hours on their tablets,and they are not interested in the RT touch screen. Microsoft will get rid of Nokia in a couple of years( like they got rid of 16K Nokia employees last month) to the cheapest bidder because at MS there are no visionaries, just cogs in a machine, management by groups .

Perico Lospalotes

August 18, 2014, 7:00 pm

I disagree with your statement a huge part of why I will not buy a windows phone, is because Rt is so clunky on a PC, plus customer service is really a disservice. And I my friend built my first computer in 1982 (Synclair) and love any new OS that shows up on the market. I have played with most of them including WebOs which was the best at its time.Ms suffers from I don't careism and I will tell you what you should doism. .

Perico Lospalotes

August 18, 2014, 7:02 pm

It may be easy to use, but it is ooooooooh so ugly!!

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