The fourth major version of the Windows Phone OS, Apollo, has been pencilled in for late 2012, pushing it back from its previous tentative mid-2012 date.
Apollo is a Windows Phone update...
A Windows Phone update roadmap leaked and subsequently published by WMPoweruser suggests that the next two big updates to Windows Phone will arrive in Q2 and Q4 2012. These two updates are dubbed Tango and Apollo, and will lead up to – if not become – Windows 8.
Apollo was the Greek god of music and poetry...
Seemingly part of a presentation slide, the roadmap includes a few half-cryptic phrases next to each update. Tango seeks to offer “products with the best prices”, suggesting that it won’t free the OS from its increasingly restrictive hardware limitations. Windows Phone 7 devices are currently limited to single-core processors and 800 x 480 pixel screens, making them appear outdated next to top Androids like the Samsung Galaxy Nexus.
Apollo was the US space programme that sent man to the moon...
Next up, Apollo seeks to offer “competitive smartphones” and appeal for “business” users. By the end of 2012, quad-core processors in phones will be commonplace, as will large 300 dpi screens - we’ll be on the hunt for the next big thing by then, in fact.
If these dates and goals are to be believed, Windows Phone will not be able to compete at the top-end of the market in pure spec terms until the end of next year. However, if the platform manages to dig its way into the affections of the pre-pay crowd with an all-new low price floor, it’s a strategy that might just pay off.
Apollo is a cinema in Rhyl.
Until now, sales of Windows Phone handsets have been fairly poor – including the long-awaited Nokia Lumia 800 – in spite of good critical reception and good levels of buyer satisfaction. Turning up to the smartphone ball 2-3 years after its key rivals can’t have helped. There’s fashionably late, and then there’s Microsoft.
Have a most-wanted feature for the next Windows Phone update? Let us know in the comments.