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‘Windows 10? More like Windows 10 years ago,’ mocks Google’s design lead


Windows 10

Google’s vice president of design Matias Duarte has launched a scathing attack on Microsoft’s new Windows 10 operating system.

In a number of stinging tweets posted on Monday (via The Verge), the man behind Google’s Material Design ethos, claimed the new OS was ‘more like Windows 10 years ago.’

After testing out the new Surface 4, Duarte said the Microsoft’s latest platform was ‘basically XP with a flat design skin’

While Windows 10 isn’t exactly everyone’s cup of tea, it’s rare to see such overt criticism from high ranking members of rival tech firms. The odd backhanded comment, maybe, but that?

In a reply to one Twitter user who questioned his viewpoint, Duarte added: “I had expected a very different new and exciting paradigm. Sadly, at first glance everything is the same…”

Of course there are some striking similarities within Windows 10, such as the return of the Start Menu, while the overall look and feel of the OS remains in sync with previous generations.

However, the OS has undoubtedly come on in leaps and bounds since Windows 8, let alone since the the 2001 release of XP.

Features like Cortana, The Action Centre, Microsoft’s Edge browser, Universal apps and Virtual Desktops have helped to significantly modernise Windows, but for Duarte everything just looks too familiar.

Of course, for all of Material Design's forward-thinking merits, it's all pretty rich coming from the man who, as VP of design, surely had at least a say in that new company logo.

See also: Worst logo redesigns ever

Do you agree with the Google man? Share your thoughts below.


November 2, 2015, 11:57 pm

Duarte might crave "new and exciting" in an OS, but that is the last thing most ordinary Jo/es want. We just want to use the damn thing without having to constantly relearn it. The true art is how to evolve for the better but without anyone having to notice. That is, familiar and unexciting.

Dead Words

November 3, 2015, 2:59 am

I happen to love the Windows 10 design. It's far more consistent and intuitive than Windows 8.1 yet more sleek and refined than Windows 7. Yes Windows 7 was more consistent but 10 is getting there. It's easy to use and ties together nicely. Android, however, tends to err on the side of "too colorful" (although I happen to enjoy Android as well) while Chrome OS is just boring to use (like iOS).

Dead Words

November 3, 2015, 2:59 am

I agree with your meaning but maybe not how you say it. I want my software experience to be exciting and appealing, but I don't want it to be overly complex or in my face. Windows 10 does strike a nice balance between familiar and appealing.


November 3, 2015, 5:19 am

I don't like Windows 10 and even after using classic shell I hate the fact simple drag and drop just about anywhere possible isn't available anymore and thats me coming from Vista.

Prem Desai

November 3, 2015, 6:16 am

Whilst I admire Google and use many of their products, they should look at their own house first before commenting on others.

Windows 10, whether you like it or not, is here. Microsoft will continue to support it and make it better. Also, consumers were able to upgrade from 7 or 8 to 10 for free. One cannot say the same about any Google product - you would need to replace your product to get an upgrade.

Also, Google does not see anything through. Lots of half-baked ideas rushed to the market and then pulled after a while. At least you know that Microsoft is not going to pull windows 10 in the next few years .....


November 3, 2015, 6:40 am

Wrong. XP is beautiful and simple. Windhype 10 is homely.


November 3, 2015, 6:59 am

Of course we want as you say, but we are a self-selected group who read and comment tech blogs. That is not most people. If I think of my other half, a Windows upgrade is not an appealing, still less an exciting thought, and woe betides me if I try to upgrade her phone. And yet, how to keep her stuff in the modern age - that is the problem.


November 3, 2015, 8:44 am

That's the problem with Win10, you do have to relearn it after Win7. I've used it on a friend's pooter and it's like Win7 for children, with Big Text and limited contextual submenus. And if, as said above, it's 'getting there', well I'll take a look again when it's 'got there'.


November 3, 2015, 9:20 am

Not to mention the lack of security patching. If they're going to mock an OS based on it's looks, at least have your own higher priorities sorted first.


November 3, 2015, 9:22 am

Google mocking Windows 10 OS the same week it announces it's working on their own copy (combined mobile and desktop OS), which will never be as good, or as widely supported.

Personally I think 10 looks great, and modern too.
Android is hardly an image of the future, is it?


November 3, 2015, 11:45 am

Yes, I still keep XP on my previous laptop - clean, usable and stable.


November 3, 2015, 12:41 pm

Lollipop...Pot, kettle, black!

Dead Words

November 3, 2015, 1:38 pm

I understand, I'm just saying my opinion slightly differs. Being a Windows Insider for both PC's and Mobile, I am quite adept at navigating upgrades with aplomb. Or rather, patience.


November 3, 2015, 2:44 pm

Also, new and exciting gets you to Windows 8, which everyone hates because it's different. You really can't win if your Microsoft.
(Apart from all the billions they turn over.)

Dead Words

November 4, 2015, 12:23 pm

Well Windows 10 is trying to serve traditional PC's and laptops and trying to be a good experience for devices with touch displays as well, something Windows 7 can't do at all. And the context menus are something that have always been weak in Windows 10 but dramatically improve with the Fall Update coming up sometime around November 12. They're far better.


November 4, 2015, 5:35 pm

Not exactly. They could have made Android so system patches could still be applied after OEMs have had their way with the UI. They just chose not to because it's easier.

Either way, it's a bit late - 2016 before they have any method to update security on 'some' devices. Not impressed.

Prem Desai

November 5, 2015, 7:18 am

I take your point, however, just updating devices made by google is but a drop in the ocean. Bit like microsoft only supporting their surface platform.
It is the platform developed by google that makes you depend on manufacturers (who aren't the best code developers).
Android is now in version 5 and this ridiculous situation still exists where once you've bought a device, you'll get supported by the manufacturer for 1-2 years max.
I've managed to update a 7 year old pc from windows xp to windows 10 without hassle - and it's not like windows cannot be customised.
It's poor (very) design from google so they shouldn't be ridiculing other companies.

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