According to online seller Rakutan's Play, the Nintendo Wii U saw a 75 per cent sales spike during October, a boost the retailer is expecting to continue through the imminent festive period thanks to its popularity with children. Despite the company’s claims of impending Wii U popularity, Nintendo recently announced that the year’s Wii U sales will like be 3 million units short of target expectations, a gap of 33 per cent.
Although the Xbox One and PS4 have grabbed headlines in recent weeks and months, Rakutan's Play has cited its own Twitter analysis in claiming the Wii U and iPad line up are “the most talked about presents for Children this Christmas.”
Having analysed what mummy bloggers, retail correspondents and toy retailers were talking about on Twitter as the most anticipated Christmas gifts for children, the retailer added: “The marketplace’s social media analysis surprisingly showed that the brand new PlayStation 4 and Xbox One consoles are trailing in second and third place respectively behind the Wii U and iPad.
“This is despite the fact that both new consoles sold out on Rakuten’s Play.com during Black Friday, which have since been restocked. It appears that those on the hunt for the latest consoles are gamers rather than consumers buying for their loved ones.”
Earlier this week Sony announced that it had sold 2.1 million PS4 units globally in the console’s first two weeks on sale alone.
The UK’s opening week Xbox One and PS4 sales respectively were both confirmed to have exceeded the previous nine months of Wii U sales within the country.
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