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Wii U to be more popular than Xbox One and PS4 this Christmas says retailer

Luke Johnson


Wii U
Wii U

The ailing Nintendo Wii U looks to have found a new lease of life, with one retailer suggesting it will be more popular than the Xbox One and PS4 this Christmas.

According to online seller Rakutan's Play, the Nintendo Wii U saw a 75 per cent sales spike during October, a boost the retailer is expecting to continue through the imminent festive period thanks to its popularity with children. Despite the company’s claims of impending Wii U popularity, Nintendo recently announced that the year’s Wii U sales will like be 3 million units short of target expectations, a gap of 33 per cent.

Although the Xbox One and PS4 have grabbed headlines in recent weeks and months, Rakutan's Play has cited its own Twitter analysis in claiming the Wii U and iPad line up are “the most talked about presents for Children this Christmas.”

Having analysed what mummy bloggers, retail correspondents and toy retailers were talking about on Twitter as the most anticipated Christmas gifts for children, the retailer added: “The marketplace’s social media analysis surprisingly showed that the brand new PlayStation 4 and Xbox One consoles are trailing in second and third place respectively behind the Wii U and iPad.

“This is despite the fact that both new consoles sold out on Rakuten’s Play.com during Black Friday, which have since been restocked. It appears that those on the hunt for the latest consoles are gamers rather than consumers buying for their loved ones.”

Earlier this week Sony announced that it had sold 2.1 million PS4 units globally in the console’s first two weeks on sale alone.

The UK’s opening week Xbox One and PS4 sales respectively were both confirmed to have exceeded the previous nine months of Wii U sales within the country.

Read More: Xbox One vs PS4

Via: MCV

Arash Jafari

December 6, 2013, 1:41 pm

I’m a Nintendo fan and for me it’s all about the games I love to play so going for the Wii U Zelda Edition for the holidays is hardly a shocker to anyone but even I don’t think the Wii U is going to outsell or be more popular than XBOX One and PS4 during this period. The holidays are all about family and children which makes the Wii U the most suitable console to buy but that’s just not going to be enough.

Carl Fin

December 6, 2013, 1:45 pm

Just bought my Wii U and I am delighted. Way exceeded expectations as well as the fact that I can turn off the TV or change the channel and continue play on the game pad. I have a family and the Wii U is perfect. The PS4 would not have been suitable and is a loner device. If nintendo had even slightly honest marketing to say something like that then they would sell.


December 6, 2013, 3:26 pm

I'm surprised that anyone expects the Wii U to outsell the other eighth generation consoles over the holidays... However, I've been saying from the beginning that the Microsoft and Sony console launches would counterintuitively boost Wii U sales. Now that the PS4 and XBone are out in the wild, it's clear as day that Nintendo's console is the only one specifically catering to family play and that distinction is a noteworthy selling point over Christmas.

Also, despite what THQ's Rubin claims, releasing Super Mario 3D World on launch day was an uncharacteristically shrewd bit of marketing from Nintendo. It managed to keep them in the conversation on a day when they would otherwise been completely overshadowed.

Carl Fin

December 6, 2013, 3:48 pm

Go to gamestop check out the best selling console. The Wii U is in first followed by a refurb 360 followed by the other wii U bundle followed by a refurb ps4

Carl Fin

December 6, 2013, 3:51 pm

Search gamestop best selling and check for everything on their sight. In first is a 360 refurb bundle. In second is the Wii U. The other Wii U bundle is also in the top 20th. Oh yes!! It's happening.


December 8, 2013, 7:01 pm

This is just marketing by an online vendor with spare boxes to shift.

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