Amazon Prime Day is set to be the biggest online shopping day of 2016, eclipsing even the mighty Black Friday and Cyber Monday. But when is it and where should you look for the best deals? We reveal all.
This year marks the second annual Amazon Prime Day, with the online retail giant claiming that it will be the "biggest Amazon event ever". Well it would, wouldn't it?
Here are all the specifics you need to know about.
When and what is Amazon Prime Day?
First introduced in 2015, Amazon Prime Day is probably best thought of as a summery version of Black Friday. In fact, this year we've already heard Amazon Prime Day being referred to as 'Black Friday in July' – nice work, Amazon marketing gurus.
The exact date for Prime Day 2016 is July 12, when Amazon is set to release more than 100,000 deals across all of its departments and categories. These will include a number of 'Lightning deals', where Amazon will significantly price slash certain products for a limited time.
But in fact, Amazon will be building up to Prime Day for a full week, running 'countdown' deals from July 5 through July 11.
Prime Day deals will be live in a number of Amazon's key territories, including the UK, US, Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria.
As its name indicates, Prime Day isn't technically open to everyone – only Amazon Prime members can take advantage of the turbocharged deals.
Why 'technically'? Well, because Amazon Prime always offers free 30-day trials, so all you need to do to grab a bargain is sign up for a trial, shop 'til you drop, and then cancel your Prime membership.
How to get the best Amazon Prime Day deals
It's difficult to say at this stage where the best Prime Day deals will be found this year, but we can offer a few pointers.
The first is the most obvious – stay tuned to TrustedReviews, because just like we do with Black Friday and Cyber Monday, we'll be rounding up all the best Prime Day deals as they happen. In the meantime, check out our deals of the day.
Related: Deals of the Day
In terms of further advice, it's worth consulting a little tool called camelcamelcamel, which is an Amazon price tracker. Once you've found a deal you think is bargainous, simply enter the Amazon URL into camel's search bar, and you'll see a full price history of said product – hot or not just got dead easy.
It might also be worth keeping an eye on certain categories that were particularly strong last year. According to Amazon, these were games, headphones, and electric toothbrushes in the UK, and toys, gadget cases and pet products in the US.
Personally, we'd expect to see 4K TVs being among this year's best buys, as we've already started to see prices dropping across the board in recent months.
Surely the good times have only just started to roll?
WATCH: All you need to know about TVs
What are you looking to buy on Amazon Prime Day? Let us know in the comments below.