Despite a rocky history, Samsung’s recent advertising campaigns have been superb.
Samsung has conscripted Lil Wayne to help promote the new Galaxy S7 Edge.
The South Korean tech giant was so confident about its phone’s waterproofing that it filmed the rapper dousing the handset in champagne.
Because how else would you test a waterproof phone, right?
Check it out:
Related: Samsung Galaxy S7 review
If you liked that, here are a few more of Samsung’s excellent commercials from 2016.
Take a look below:
Related: Samsung Galaxy S8
What’s your favourite advertisement of all time? Let us know in the comments.