Apple’s latest HomePod ad is pure genius

Apple took to YouTube to share a new HomePod ad this week and it’s guaranteed to make at least a few hundred, if not thousand, people sign up for an Apple Music subscription – and maybe even pick up a HomePod.

That’s because it features an exclusive track from American rapper Anderson .Paak, sounded atop a four-minute adventure directed by Spike Jonze, a notable American filmmaker responsible for a slew of recognisable commercials and music videos.

So, Apple’s so-called HomePod commercial is a clever Apple Music advert in disguise – killing two birds with one stone by encouraging customers to both pick up a HomePod unit and take out a paid Apple Music subscription in the process.

The HomePod is Apple’s answer to the Amazon Echo. It’s armed with Siri and touts a great speaker configuration – “there’s a surprising warmth and expansiveness to the HomePod’s sound. It has a huge soundstage that belies its size,” said our Editor-in-Chief Evan Kypreos

Related: Amazon Echo (2017)

Apple Music, on the other hand, is the firm’s Spotify rival. It offers customers ad-free access to more than 45 million songs, as well as a slew of exclusive content, for £9.99 per month. A six-person family plan is also available for £14.99 per month.

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