There’s no denying that the iPhone 7 camera is pretty impressive, but that won’t stop Apple from reminding us regularly anyway.
Apple has continued its legendary ‘Shot on iPhone’ advertising campaign with a new commercial that focuses on the iPhone 7. Specifically, the video features a compilation of images and short clips captured in low-light settings.
You can check it out here:
We gave the iPhone 7 a 3.5/5 score in our review, praising its great screen, incredible performance, water resistance and, particularly, the excellent camera.
Apple made a number of improvements with the iPhone 7 camera; for instance, a new six-optic lens was added, as well as optical image stabilisation for reducing blur (previously a ‘Plus’ model exclusive). There’s also a wider f/1.8 aperture, which helps with low-light performance: “If you’re taking photos in dingy restaurants or bars, or out and about at night, you’ll really appreciate it,” our reviewer wrote.
And regarding the addition of OIS, we wrote: “This reduces the minor shakes and judders your hands make when holding a phone, which means there’s less chance of blurry shots in poor light – as long as your subject isn’t moving around, of course.”
Apple’s iPhone 7 Plus was even more impressive, featuring a dual-camera configuration on the back of the phone, which included a telephoto lens and a wide-angle lens. Perhaps we’ll see the same configuration on the standard iPhone 8 (or iPhone 7S?) later this year.
Related: Samsung Galaxy S8
Watch: iPhone 8 – What to expect
What do you think of the iPhone 7 camera? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
