Home / News / Mobile Phone News / Vodafone UK boss says customers don't care about 4G speed

Vodafone UK boss says customers don't care about 4G speed

by

Vodafone

Vodafone CEO Jeroen Hoencamp claims that high 4G speeds don't necessarily matter, and that many UK customers neither know nor care what 4G is.

In recent years, Vodafone has had to play second fiddle to EE when it comes to peak 4G speeds.

In an interview with the official Vodafone blog, however, company CEO Jeroen Hoencamp claims that 4G speeds and even the very concept of 4G itself isn't the big thing many seem to be suggesting it is.

"It’s not a race to have the highest speeds because when it comes to mobile, speed only gets you so far," says Hoencamp.

He claims that Vodafone could easily build a network capable of 300Mbps or beyond, as EE has in recent times. It just doesn't want to.

"The reality is that you don’t currently need anything beyond 20Mbps on a mobile device," Hoencamp says. "Even for streaming video you only need a couple of megabits per second."

Rather, Hoencamp draws attention to Vodafone's unique 4G reach. "One of the things that makes us different from others is that we have our ‘low band spectrum,’" he says.

This means that Vodafone's lower frequency 4G signal can often penetrate through walls better than rival network offerings, theoretically making for better indoor coverage.

Read More: What is Vodafone's Carrier Aggregation?

The Vodafone CEO goes on to claim that many customers are oblivious to the whole concept of 4G. "Many customers don’t know what 4G is," he says. "Many customers don’t care what 4G is. All customers want is consistency, so that wherever they go they have strong signal, so that they can do what they want wherever they are."

Is Jeroen Hoencamp right? Do you care how fast your 4G connection is, as long as it's stable?

Keith

January 13, 2015, 12:36 pm

I agree these headline grabbing speeds are meaningless given the low data limits most people have. Of course you can pay for more data, at extortionate rates.. The vast majority of people would indeed just be happy that their youtube video or whatever starts to play quickly with no buffering every few seconds....

TheHulksMothersCousin

January 13, 2015, 1:07 pm

People in general havent been educated well about 4g and just because people lack awareness doesnt mean they dont want the benefits

Alex Walsh

January 13, 2015, 4:02 pm

Users on capped data plans don't care about the speed, that much much is obvious. What was the initial joke when EE launched their 4G package? If you had a good connection you could theoretically burn through your monthly allowance in about 27 seconds?

comments powered by Disqus