Vodafone Cuts iPhone 4S Prices

Even though the iPhone 4S is proving more popular than any

handset in history in terms of pre-orders, one carrier in the UK has decided to

cut the price of the handset.

Yesterday we reported that the iPhone 4S was pre-ordered by

over 1 million people in the first 24 hours it went on sale. Yet despite this

heavy interest from customers around the world, Vodafone UK has decided

that it was simply charging too much for the updated phone.

Vodafone has dropped the up-front cost of the iPhone 4S by as

much as £120, which could be an indication that there is more competition than

ever in the iPhone space and the network carrier is looking to attract a lot of

new customers.

iPhone 4S Vodafone

The 16GB iPhone 4S on a 24 month contract costing

£26-a-month will now cost £239 up front, down from £359, meaning the

overall contract will cost £963. Higher tariffs will see less of a drop in the

up-front price. The 32GB version will cost £80 less on the £26-a-month contract

while the 64GB model will be £70 cheaper.

While this may be seen as a major decision from Vodafone, in real

terms it just means it is bringing its prices in line with the other carriers,

though Vodafone itself is taking a different line:

“We’ve looked at the offers

available to customers and wanted to ensure we remained competitive.  Whilst we’ve seen very good take up across

all models of iPhone we want to offer the best value available.”

As we pointed out in our comprehensive tariffs

round-up and Vodafone is still the only carrier offering contracts less than

two years and we see this as a big advantage and with its up front costs now in

line with competitors, it could be set to take advantage of the popularity of

the new handset.

Are Vodafone’s new prices enough to tempt you to upgrade?

Let us know in the comments.

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