Back in June Virgin Media announced a deal with Spotify to
bring music streaming to computers, mobiles and TVs – and now it has launched
the service with customers getting up to six months of free Spotify Premium.
The new service launched today and will see existing and new
Virgin Media broadband customers get six months free Spotify Premium to enjoy,
representing a saving of around £60.
However the service is only open to new customers signing up
to the 30Mb, 50Mb or 100Mb services or existing customers of these services who sign a
new 12-month contract.
Broadband customers will be able to access the Spotify Premium
service through their PCs and it will even include a range of exclusive content
through the Spotify service, available through a new ‘VM Music’ tab in the
Virgin Media broadband customers taking out a new pay monthly
Virgin Mobile contract will get a free three month Spotify Premium subscription as
part of their service. As part of the deal, customers will be able to stream or
download Spotify music through their Virgin Mobile without using any of their
mobile data allowance, eliminating any data charges when streaming music on the
One of the most interesting parts of the deal when it was
announced in June was the possibility of listening to Spotify through your TV.
This service is still coming via the TiVo service and an app developed by
Virgin Media and Spotify, which will be launched in the coming weeks.
Cindy Rose, executive director of digital entertainment at
Virgin Media, said: “The launch of Spotify on Virgin Media marks a significant
milestone for digital entertainment and the way it is enjoyed by consumers.
Great digital services are no longer just about fast broadband or the latest TV
technology, but increasingly about how people use their services to power and
excite their daily lives.”
Once the initial six- or three-month period of free Premium
subscription expires, customers will be given the opportunity to continue
paying for the service or revert to the free ad-supported version of Spotify.