TiVo, the advanced PVR that claims to know you better than
you know yourself (when it comes to your TV habits at least), has partnered
with Virgin Media to produce a bespoke iPad app.
The free app can be downloaded and will let you view TV
schedules and Virgin Media’s catalogue of on-demand content from the comfort of
your sofa – while not interrupting TV viewing for other people.
While you won’t be able to watch content directly on your
iPad, Virgin Media is hinting that that function may be coming down the line.
Having found something which tickles your fancy on the iPad
app, you can then immediately begin watching that programme on your TV “with
just a couple of swipes.”
As well as browsing, the app will let you set up your
recordings on your tablet in a more intuitive way than currently available on
the iPhone and Android apps.
The app will be supported by TiVo boxes once the first major
firmware update is rolled out “in the coming months” according to Virgin Media.
The company is also promising more features will be included with the update
and they will be announced in due course.
In other TiVo news, Virgin Media also announced that Samsung
will now be producing TiVo boxes for it, having won the rights over current
Cindy Rose, executive director of digital entertainment at
Virgin Media, said: “In less than a year since launch we are already building
new features to offer our customers more ways to enjoy their service with an
unprecedented user experience, and maintaining our position at forefront of
technological innovation in TV.”
“The companion app and other forthcoming enhancements we are
working on form part of our long term strategy to deliver the most dynamic and
user friendly multi-screen entertainment experience in the U.K.”