Virgin Media has announced a deal which will see it give its customers access to Spotify’s music streaming service on their computers, mobiles and, for the first time, TVs.
Virgin Media are preparing to roll out the new service “in the coming months” which will be offered in conjunction with the company’s broadband service offering users the chance to bundle Spotify Unlimited or Spotify Premium. As well as being able to listen to the millions of tracks from the Spotify library on your computer or mobile (if you have Premium), Virgin Media will also be releasing an app for its TiVo service - making it the first time the service will be available on your TV. Developed jointly by Virgin and Spotify, the app will let you listen to music through your TV – though Virgin already has a somewhat smaller library of music available through TV on Demand.
Existing customers will be the first to get a chance to sign up for the deal, though Virgin Media wouldn’t comment on prices for the service when we spoke to a spokesperson this morning. Existing Spotify customers who are currently, or subsequently become, Virgin Media customers will be able to keep their existing accounts and still take advantage of bundled offers. Virgin Media said that its customers would be able to take advantage of exclusive Spotify features and content as well as special promotions.
Jon James, executive director of broadband at Virgin Media, said: “We are delighted to have united the Virgin Media brand with the world’s best music service. Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services.”
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