We’ve known Virgin Media has been plotting its response to Sky Q, a 4K TiVo set-top box, since May.
Now the company, which is rebranding under Virgin TV, has posted a teaser to Twitter promising to unveil something big on Thursday.
All signs point to the box, which will be called EOS and debut a “terrific looking,” "picture-based" interface, being the subject of said reveal.
Previously the firm had promised the box will be available in late 2016 (which we're thankfully approaching after probably the worst year in living memory), will be speedier and debut a slick redesign.
Of course, interfaces and fancy-looking hardware are great, but the big draw will be the availability of 4K content for Virgin subscribers.
When the company unveils the box, we'd also expect to hear about the content available at launch.
There’ll doubtless be movies, but it seems unlikely customers will have access to the 4K Premier League Football action, which arrives on Sky Q this weekend.
Regardless, we'll have the official word as soon as it breaks.