Vdio, a video streaming service based around rentals, is currently in a private beta test, suggesting that it will be available for public consumption soon.
The beta, taking place in the UK and US, suggests that Vdio will not be a Netflix or LoveFilm-style “all you can eat” service with a standard monthly subscription fee, but will instead more closely resemble iTunes by enabling users to rent or buy films and TV programmes.
As The Verge points out, Vdio’s terms of service have recently popped up on its website, and reveal that rentals can be started up to 30 days after purchase, and that once a user begins watching a rental, they’ll have 24 hours to complete the viewing. So far, so normal.
Perhaps unsurprisingly given its name, and the fact that it shares the same founder in Janus Friis, Vdio will have strong links to Rdio, the music streaming service. Existing Rdio users will be able to login using their Rdio accounts, and activity can be shared between the two services’ social media aspects (as well as across other social networks).
Really though, when it comes to a video streaming service content is king, and it’ll be the films and shows on offer (as well as the pricing) that determine whether or not Vdio will prove a success. The website’s splash screen suggests there will be high quality – or at least big name – material on offer, with the likes of Prometheus, Breaking Bad, Mad Men and Monsters, Inc. shown.