After careful consideration - although we can’t imagine why that was ever required - US cinema chain AMC has decided against allowing texting during movies.
The firm had been pondering adding a small section within its auditoriums that would allow patrons to use their phones.
After social media feedback from pretty much every right-thinking person who came across the media report, AMC has issued a lengthy statement on Twitter, confirming it won’t be allowed after all.
“We have heard loud and clear that this is a concept our audience does not want.
“With your advice in hand, there will be NO TEXTING ALLOWED (AMC’s emphasis) in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”
How about not ever, guys?
The next challenge for AMC mirrors that of every American cinema chain; getting people to close their mouths as well as turn off their phones.
With unwanted audio commentaries and the firefly-like flicker of smartphone screens everywhere, it's getting harder and harder to immerse one's self in the action, which is the entire point in the first place, right?
People at movies in the US just don’t know how to ac’ right. Certainly not in our neck of the woods, anyway.