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Ubisoft CEO tips Wii U to succeed ‘at the right price’

Luke Johnson


Nintendo Wii U

Ubisoft CEO Yves Guillemot has suggested that a further Wii U price cut is needed in order for the ailing Nintendo console to succeed.

Speaking at E3 2014 last week, the Ubisoft head offered hesitant backing to the struggling PS4 and Xbox One challenger, suggesting that the Wii U would succeed if offered at the ‘right price’.

“With Mario Kart, Wii U made one step and we expect with Smash Bros. it will also do more,” Guillemot told CVG in reference to a recent spike in Wii U sales.

He added: “If Nintendo put the right price on the machine then they will probably have a chance to do further.”

Although Ubisoft is one of the Wii U’s largest third party backers – EA long since gave up on Nintendo’s console – Guillemot revealed that future titles might not be remade for the Wii U unless console sales pick up.

“We are coming with Watch Dogs and Just Dance this year,” the Ubisoft head said of the company’s planned Wii U releases.

He added: “We also have another game on the shelves that we expect to come at some point when there will be more machines.

“We are also waiting for them to achieve more sales so that we can invest more. The problem we have with next-gen now here, is that we are seeing less games that are on next-gen and last-gen consoles.”

Giving something of an ultimatum to the Japanese console maker, Guillemot stated: “Nintendo has to perform this year, otherwise they will have less games.

“Justifying investing in the machine needs a larger install base.”

With the Wii U Premium bundle having originally launched with a £299 price tag, unofficial price cuts saw the console offered for just £179.99 through certain retailers.

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June 18, 2014, 1:13 pm

Interesting comment. I tip PS4 to succeed at the right price, except that isn't true because there is no need. The enthusiast gaming press is selling more PS4's that Sony could ever hope to achieve on its own or with 3rd parties. A consumer driven industry, driven by the gaming press whom are being driven by...?

You guys in the gaming press need to start paying Nintendo money for revenue to keep your shapeless agenda afloat whilst you disenfranchise them. It would only be fair to its consumers and prospective consumers. Ubisofts problems are their own.

Sean Cameron

June 18, 2014, 4:46 pm

The Wii U is already quite heavily discounted, that discount counts for a significant portion of Nintendo's quarterly losses. I think if people aren't willing to pick one up for £200 then they won't for £150. The question is in recognition and software. No one knows the console exists and the games aren't yet there to prompt that recognition.

As such, Nintendo's options with the thing are somewhat limited. I don't see them making any drastic moves, just grinning and bearing it until then can release their next console to something approaching greater recognition.


June 19, 2014, 10:00 am

There's a certain romance still associated with Nintendo, who have retained such individuality in a console market becoming more and more homogenous.

Ubisoft's advice is largely irrelevant, as (I can only assume) most people buy Nintendo to play Nintendo games, not 3rd party titles.
Furthermore, The Wii controller has it's own merits compared to the Kinnect and Playstation Camera - it's lazy game developers not trying to utilise the pad in innovative ways which may prevent people from buying the Wii and having a unique experience compared to other consoles... e.g. Watch Dogs and the Wii U game pad are match made in heaven, will be interesting to see how Ubisoft use that to their advantage.

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