The makers claim that most smartphones are overpriced. They want to cut out all the advertising and marketing and pass the savings onto us, the customers. As such, the Uno costs just $345 (£221), or $280 (£179) if you snaffle one of the early birds deals. So far, OnePlus has confirmed that the OnePlus 2 will cost less than $450, so the Uno could well end up being the cheaper option.
The specs look very decent. It runs stock Android 5.0 Lollipop, with no skins or bloatware, and is powered by a 64-bit 2.2GHz processor and 3GB of RAM. (The OnePlus 2 will have 4GB of RAM.) There will be 16GB of internal storage, plus another 64GB using a microSD card.
It's a big blower too, standing 5.5 inches across. The 1,920x1,080-pixel resolution should look good at that size, though not as sharp as its QHD rivals. On imaging duties are a 20-megapixel rear camera and an 5-megapixel front-facer. And a whopping great 3,100mAh battery should provide plenty of hours of usage.
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Oh, it shoots 4K videos too. And it has practically no bezel, so the screen reaches the edge of the device.
All of which sounds mighty fine. Ubik claims to be committed to its community, which sounds like how some Chinese mobile companies run, releasing software updates every week based on user feedback. Could it shake up the smartphone market? It's approaching its $200,000 funding goal and should ship in September.