Uber has shaken off the disappointment of missing out on the acquisition of Here Maps, by signing a licensing agreement with the longtime kings of satellite navigation, TomTom.
Drivers and passengers for the ride-hailing company will now see TomTom-powered Maps within the application, while the latter will be able to make use of the Dutch company’s first rate traffic data.
The deal, first reported by the New York Times, will see TomTom maps provide data in each of the 300 cities around the world in which Uber operates.
It has not been disclosed how much Uber is paying TomTom for the privilege, but the licensing agreement will surely be a boost for the former satnav kingpin.
The firm has seen its own hardware sales eroded by free, built in mobile turn-by-turn navigation options from Google and Apple, although it does provide its core mapping services to Apple Maps.
Uber had offered $3 billion to by the Nokia-built Here Maps platform earlier this year, which was eventually bought by a consortium of German automakers.
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Mapping has been a keen area of interest for the rapidly growing company, which also bought a portion of Microsoft’s mapping technology team.
That deal brought several Bing Maps engineers on board to assist with the creation of street level imagery.
Now with TomTom on the team, your Uber driver will now have a more reliable helping hand, allowing you to just sit back and enjoy your ride instead of wondering where the hell the app is taking them.