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Uber continues PR offensive, targets drink drivers with app tie-in

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Breathometer app

Following months of bad publicity and a spree of upsetting everyone outside of its ever-expanding user base, ride-sharing Uber continues to take steps to redeem its reputation.

On Wednesday the firm launched a useful partnership, which could help reduce the number of drunk drivers on the road and save a few lives in the process.

The Breathometer app for iOS and Android now allows users to order an Uber directly from the app, when potentially buzzed road users see they're over the legal limit.

The free-to-download app works with a $100 Bluetooth breathalyser or the original $50 version which plugs into the headphone jack. The tiny device enables users to gauge their blood alcohol content and reports the findings back to the phone in a matter of seconds. If folks are over the limit it offers an estimated time when the BAC will have returned to a safe level.

With the new Uber integration, Breathometer users won’t need to leave the app in order to order a ride.

On top of all that, the start-up is currently offering Uber customers 10 per cent off its products, while Uber is giving out a free ride to Breathometer users new to Uber.

Read more: Uber brum brums come to Brum

The partnership is Uber’s latest move towards improving how it is perceived. The company has come under fire for threatening the livelihood of taxi drivers in London, it was banned in Berlin over privacy fears and the over-solicitous tracking the whereabouts of a journalist raised integrity questions.

The company was also criticised for its driver screening policies following a number of allegations of sexual assault. It’ll hope this latest move will deliver some much needed good will from wary consumers.

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