Wait a minute, that's not a 3x zoom lens! What's going on here?
Pentax, the undisputed king of ultra-compact 3x zoom cameras, has announced a new camera in its Optio range which features – gasp! – a 7x zoom lens!
The new Optio Z10 is still a pocket compact, but the sliding panel on the front conceals a new non-protruding refraction lens system with a zoom range equivalent to 38-266mm. Aside from this novel feature it is still a fairly straightforward ultra-compact however, with an 8.0MP sensor, face detection for up to 15 faces, and 3200 ISO maximum sensitivity. It has a 2.5-in 230k LCD monitor with a 170-degree viewing angle from all directions, useful for sharing pictures with friends, or for shooting while holding the camera at an unusual angle. As well as this is has 52MB of internal memory, SDHC card compatibility and VGS 30fps video.
Alongside the Z10, Pentax has also announced another new camera which is in far more familiar territory. Joining the acclaimed Optio S-series, arguably the original ultra-compacts, is the Optio S10, a new 3x zoom ultra-compact featuring the same 10.0MP 1/1.8 inch CCD sensor as the Optio A30.
Other features include a sophisticated face detection system with a new “Natural Skin Tone” mode, and a “Half-length Portrait” mode that automatically takes close-ups of people recognised in the frame. The 3200 ISO maximum sensitivity helps reduce camera shake, while the Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimum settings for each subject. It has a 2.5-in 232k wide-view LCD monitor, 22MB of internal memory, SDHC compatibility and a VGA 30fps video mode.
There’s no news at present about pricing or availability, but I’ll update as soon as I know anything.
Link: Pentax UK