Twitter is preparing its own photo manipulation service to replace that of Instagram.
Thats according to a report over on AllthingsD. Mentioning "sources close to the matter," the website claims that "Twitter is making a big push to release a series of photo filters to be used inside the official Twitter app before the end of the year."
Apparently, the latest version of this Instagram-killer is already in testing. There even appears to be physical (well, digital) proof of this in a shape of a number of arty black and white snaps posted by Twitter chairman and co-founder Jack Dorsey - including the above picture from a plane mid-take off.
The report goes on to speculate as to the reason for such a strong push to get this photo manipulation function out before the New Year. Inevitably there's a large jump in online image posting over the Christmas period as people return home and genuinely find themselves with a lot of time (and family) on their hands.
Another reason to push this ability out as soon as possible is Instagram itself. On Wednesday the social photo filter service turned off its 'Cards' compatibility, so Instagram photos no longer show up properly cropped on Twitter.
Prior to that, Twitter had stopped Instagram users from being able to access its social graph feature.
In short, then, the two social network giants are no longer willing to place nice with one another - they're aiming to take a chunk out of one another's user base.
Of course, in the wider context this can be seen as a bigger struggle between Twitter and Facebook - the latter company having bought Instagram earlier in the year.