Twitter has passed the 100 million active users mark with an average of 230m tweets being sent every day.
Twitter used the landmark figure of 100m users to reveal some interesting statistics about the micro-blogging site. As well as revealing that 230m tweets are sent out every day, Twitter also revealed that half of its active user base, access the service every day.
The statistics include data from the web portal, official Twitter apps as well as third-party apps such as Tweetdeck, which is said to account for one in five tweets.
Twitter has seen incredible growth of 70 per cent to its website since the start of 2011 with 400m monthly unique visitors.
The next step for Twitter will be to make the service more profitable, and with $760m dollars already invested in the business, there will be a lot of people pushing for this to happen sooner rather than later.
Recent reports suggest that ads will soon be rolled out within Twitter to complement the promoted tweets which we already see. The executives at Twitter will be wary of user backlash if ads become too invasive and so will need to carry out a delicate balancing act if the service is to grow even further.
Source: Twitter Blog