Disney is the latest global conglomerate to throw its large-eared hat into the ring with a view to buying Twitter, according to reports.
Bloomberg sources say the iconic entertainment giant has acquired the services of a financial adviser ahead of a possible bid for the social network.
The report says Disney may be eyeing Twitter as a chance to boost its video streaming strategy.
Following purchases of Marvel and Lucasfilm in recent years, Disney’s acquisition strategy has focused on the biggest studios in entertainment.
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However, back in August, the company did buy a $1bn stake in MLB’s Advanced Message technology’s spin off, BAMTech, in order to boost ESPN's video streaming capabilities, perhaps signaling its tech ambitions.
Google, Microsoft, Verizon and Salesforce are already rumoured to be interested in acquiring the publicly-traded company, according to reports late last week.
Twitter’s stock, up 21 per cent following Friday’s buyout rumours, jumped again as news of Disney’s interest broke.
It is thought Twitter CEO Jack Dorsey will consider entertaining bids soon. It appears they will not be in short supply.
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