As part of its future plans, reports are suggesting that Twitter is close to signing a deal to purchase TweetDeck for around $50 million.
We recently reported that Twitter was being valued at close to $4 billion and that Google and Facebook were in talks to purchase the company, however it seems as if recent purchases and this possible acquisition, would indicate that Twitter is looking to stand on its own two feet. The Wall Street Journal reports that as a way of adding advanced tools for power users, it is in advanced talks with TweetDeck, which is believed to account for one in five of all tweets. TweetDeck allows users to views multiple lists, conversations or searches at once, and recently introduced the ability to write tweets longer than 140 characters. Neither company would comment on the situation.
Last month Twitter announced it was going to restrict third party developers who closely mimic Twitter’s own official apps, following numerous violations of its Terms of Service. However TweetDeck offers users a lot more than the official Twitter clients and it is this added functionality that Twitter would want to harness. Indeed TweetDeck already has a close relationship with Twitter following a revenue sharing deal regarding “promoted Tweets.”
With TweetDeck available for the iPhone, iPad, Android, Chrome and desktop applications it seems like a perfect fit to add much needed expertise to the existing Twitter apps.
Source: Wall Street Journal