Twitter has announced updates to its mobile apps for Android and iOS to add simple image editing features and photo filter effects.
These new Twitter features had been rumoured for a few weeks, and the move comes as tensions escalated between Twitter and Instagram, the big name in photo filters and sharing.
Instagram has cut off the feature that enables its images to be displayed directly and easily within Tweets – only weblinks back to Instagram are allowed now. Prior to that, Twitter prevented third party apps (including Instagram and many more) from accessing Twitter’s Find Friends facility.
Twitter turned to established photo editing developer Aviary, which provides similar features for Flickr, Yahoo and Box, among others. Aviary also supplies standalone apps for Android, iOS, Windows Phone and a web browser-based version.
The update means that before posting a photo to Twitter you can use the built-in editing feature to crop, scale, auto-enhance or, if you wish, apply a choice of eight filter effects, described as Vignette, Black & White, Warm, Cool, Vintage, Cinematic, Happy and Gritty. Pictures can be made square or kept in their original shape.
Twitter will obviously now hope that people will use the new image manipulation features to stay within its ‘ecosystem’ as opposed to popping over to Instagram and its recent new owner Facebook.