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TweetDeck Purchased By Twitter [Update]

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Update: (25 May, 2011) Twitter has finally confirmed the acquisition of Tweetdeck on its official blog stating: "This acquisition is an important step forward for us. TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love."

For its part, TweetDeck has also issued a statement on its blog with founder Iain Dodsworth saying: "I am extremely happy and proud to let you know that TweetDeck has been acquired by Twitter. We completed the deal on Tuesday and are now in the process of 'joining the flock'."

He added: "The mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs 'more power'."

Unsurprisingly no details about the financial side of the deal were revealed.

Published 24 May, 2011

Tweetdeck, an East London-based company, has been purchased by Twitter in a deal comprising of cash and stock worth $40 million, according to sources who spoke to CNN Money.

TweetDeck, founded by Iain Dodsworth (36), allows Twitter account holders to organises feeds from Twitter and other social networks into columns, making them easier to read.  The purchase would be seen as a way for Twitter to include more features for power-users, considering that it is estimated that one in five tweets is sent via TweetDeck. The app also recently introduced the ability to write tweets longer than 140 characters. In March, Twitter announced it was going to restrict third party developers who closely mimic Twitter’s own official apps, following numerous violations of its Terms of Service. However TweetDeck offers users a lot more than the official Twitter clients and it is this added functionality that Twitter would want to harness.

Twitter

Twitter and Dodsworth were not commenting on the deal, which was meant to have been signed yesterday but Twitter did comment via its own site: "For all those who might be curious, we continue to not comment on rumors." In the past, Twitter has bought popular Twitter iPhone app Tweetie, and partnered with photo add-on TwitPic, as it launched its new interface.

With Twitter at the centre of the news in the UK at the moment for an entirely different reason, the micro-blogging site is certainly growing in the public conscious. The purchase of TweetDeck could certainly add more features to the official Twitter clients on the web and mobile but $40 million dollars does seem like a lot of money – then again Twitter itself has been valued at close to $4 billion!

Source: CNN Money

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