Coming up with unique ways of advertising your new mobile phone can be difficult but Samsung has come up with one, which will probably never be topped.
Yesterday David Beckham was announced as a PR ambassador for the South Korean manufacturer during the 2012 Olympics but as Golden Balls was posing smugly for the cameras and taking possession of a Samsung Galaxy S II, another Brit was making more of an effort to promote Samsung’s latest superphone. Kenton Cool last night reached the summit of Mount Everest for the ninth time and to mark the occasion he managed to get a weak 3G signal to send a tweet from the world's highest point. Cool tweeted: “Everest summit no 9! 1st tweet from the top of the world thanks to a weak 3G signal & the awesome Samsung Galaxy S2 handset!” Now if the Galaxy S II can stand up to the rigours of scaling Mount Everest, we think that’s a pretty good advertisement for its reliability.
Prior to reaching the summit, 38-year-old Cool sent a couple of tweets to some famous users of the micro-blogging site including Stephen Fry and that bastion of common sense Charlie Sheen, obviously hoping to garner even more coverage for his assent. While the tweet itself will get the majority of the coverage, it shouldn’t be overlooked that Cool has now climbed the 29,029ft of Everest an awe-inspiring nine times, though that’s still some way off the record held by Apa Shera (aka Super Sherpa) who has climbed the mountain 20 times.
With the top of world now conquered and space sort-of conquered we wait to see where the micro-blogging site will go next. In the mean time we can no doubt look forward to some words of wisdom for the brain of David Beckham during the 2012 Olympics.