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TV Market Is Apple's 'Game To lose' Says Ex-Apple CEO

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John Sculley
John Sculley

Former Apple CEO, John Sculley has claimed that if Apple were to move into the TV market it would be Apple's 'game to lose'. A point we've made previously on a number of occasions.

Sculley, who lead the company from 1983 until 1993, notes that with Apple having a significant foothold in phones, tablets and computers, it has a significant edge over any other rival when it comes to taking over the big screen in our living rooms.

“They own three screens -- the mobile phone, tablet and computer -- and you can see how important it is to them to own the fourth, which is TV,” said Sculley.

“People don’t realize how huge this is... Microsoft wanted the living room, Sony wanted the living room, and so far both have failed.” he continued.

It is as yet unconfirmed whether Apple will in fact move into the TV market proper but it is in talks with at least one of the largest U.S. cable companies about creating a product that delivers live TV as well as streaming content. It is also expected to build on the experience of the Apple TV set top box.

Sculley was presiding over Apple when Steve Jobs walked out in 1985 and he was subsequently outed in 1993 when when sales and profits started to decline. This was despite having increased the company's revenue from $800million to $8billion during his tenure.

Excited by the prospect of an Apple TV or is more Apple domination the last thing you want? Lets us know your thoughts in the comments.

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Source: Bloomberg

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