Toshiba's address to the press at IFA was something of a mixed message - Riyad tries to figure it out.
The message that Thompson did have for the congregated press can only be described as confused at best. On the one hand, Thompson was keen to talk about Toshiba’s new upscaling technology, and how it brought “near” high definition quality to the masses, but he also suggested that consumers are demanding higher and higher resolutions from their TVs, citing a transition to 4k and even 8k screens.
Personally I don’t agree at all, and feel that consumers aren’t demanding ever higher TV resolutions. Instead I think that consumers would be far happier buying into a standard that isn’t going to be superseded in a couple of years. Add to that, with Toshiba pushing the idea of upscaling SD content, that job will be far harder on a 4k screen!