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TomTom's new app takes on Apple and Google with free navigation

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TomTom sat nav

TomTom has announced a new navigation app for Android called TomTom GO Mobile.

It’s a relaunch of TomTom’s previous app, and offers up limited free navigation and real-time traffic info.

The app is free to download, but you’ll need to sign up to a subscription if you want to use the service for more than 50 miles (75km) each month.

You can upgrade to the premium service through in-app purchases; £14.99 gets you a one-year subscription, while 3 years of membership costs £34.99.

If you already subscribe to TomTom’s current Android app, however, then you can upgrade to a three-year unlimited navigation subscription for 50p with the new mobile app.

Corinne Vigreux, Managing Director for TomTom’s consumer division, said: “The TomTom GO Mobile app for Android is made for drivers who want to experience the best of TomTom on their smartphone.”

We have entirely re-thought our mobile solution so every driver has the chance to try navigation with TomTom Traffic. Now all Android owners can avoid the traffic jams and get to their destinations faster, every day.”

Related: Best Sat Navs 2015

The GO Mobile app uses the same interface at TomTom’s physical GO sat nav, so it’ll be easy to pick up for TomTom loyalists.

It’s chock full of features, including offline map viewing, TomTom’s traffic services, speed camera warnings, and a global map license that lets you use the service in 111 countries with network connection.

To download the app, you’ll need a Gmail account, a phone with Android 4.0.3 or later installed, and a screen resolution of at least 800 x 480.

The standalone sat nav market has been reeling in recent years since the rise of smartphones pushed users to more mobile navigation methods.

TomTom has struggled to compete in the mobile sat nav space, with the likes of Google Maps and Apple Maps offering their own strong, subscription-free services.

While offering some navigation services for free might be a small step in the right direction, many consumers will still struggle to justify the premium subscription.

Well Spoken Waffle

March 25, 2015, 11:14 am

that sucks because the old tomtom app isn't compatible with the nexus 6...

and i doubt it will let you have unlimited miles if you've already purchased the previous app, but it isn't supported on the device

trusharp

March 25, 2015, 11:14 am

Google maps is everything anyone would need for a solid reliable sat-nav system including traffic reports, which are very accurate in my experience. Even better it works in almost every major city in the world and even led me around the streets of Mumbai better than the local taxi drivers and in addition worked flawlessly in a tiny village in the desert. So when TomTom release this and have the gall to charge for it, makes me wonder if the bigwigs over at headquarters are:

A) Off their rocker
B) Take us for Mugs
C) Paddling in a sinking boat

I think its a combination of all three..

Prem Desai

March 25, 2015, 12:31 pm

What a waste of time - only 50 miles a month!!

Google maps is just fine - for free.

Darkedge

March 25, 2015, 12:42 pm

Or of course nokia's HERE which beats Apple maps in being well, usable and not wildly incorrect and also beats Google maps in being much more accurate.

ElectricSheep

March 25, 2015, 1:14 pm

In other yesteryear's news, Our Price is having an LP sale on Saturday ;)

I do feel a little sad for TomTom, back in 2004 the TTGo was one of the most ground-breaking gadgets i'd ever bought. It showed us new horizons all over Europe and gave me confidence to just jump in the car and drive thousands of miles with little or no preparation! (Not necessarily a good thing)

I got lost in farm yards, stuck in river crossings and wedged up mountain sides (once in France in a convoy of 10 cars, with absolutely no turning possibility, with the clutch close to burning out...fun one that!). You know the scenario - you know you've made a massive mistake following the ridiculous instructions so far, on ever decreasing-in-size roads, with people staring at you like you're a moron (which you are), but you push on the vain hope that TomTom's prophecy of 'arriving at your destination in 1 mile' will be so, in spite of all warning signs...literally! This was a 'feature' in my mind, because you could discover places you literally would never attempt to go if you hadn't had TT to absolve your brain of all responsibility. Happy days.

Now we have Nokia HERE and Google maps, there's no excuse and I have to get lost on purpose.

fast_call

March 25, 2015, 2:40 pm

It's more accurate than Apple, about the same accuracy as Google. I think HERE beats Apple and Google by offering true offline maps (so you don't use your expensive data connection while you're roaming for example)

toboev

March 25, 2015, 4:35 pm

Somewhat misleading headline - the usual click-bait. Not only is the product not free, they actually expect you to buy it again, and again, every year. It's a mug's game.

Buy CoPilot once and be done with it. Or, if you can do without voice navigation, CoPilot is entirely free.

John

March 25, 2015, 6:18 pm

Google Maps Nav is excellent but it has no speed camera functionality which makes it a no go for any regular distance driving.

John

March 25, 2015, 6:19 pm

No speed cameras (though you probably have those in Mumbai).

Prem Desai

March 26, 2015, 9:16 am

LOL!! You shouldn't be speeding ..!!

I trust my eyes more than the speed cam functionality - tbh I actually switch off from the sounds that are emitted by the satnav when a speed cam is nearby.

Anyway, everyone has different requirements, so whatever suits you is the best one.

Hamish Campbell

March 26, 2015, 11:55 am

Actually, this could be an ok deal.

You get offline maps which update 4 times a year. So that, for me, is the main improvement over Google which is reliant on an internet connection. Now, most of the time this isnt' an issue, but any driving outside of your country it will be, and back country.

A new GPS device for the car would be something like £80-120 perhaps? That's quite a few years of service, and it upgrades the screen with your phone.

In actual fact, I prefer having a standalone unit in my car. But it is pretty old, so one could argue this is a better option than buying a new one.

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