Today's Tesla Model 3 unveiling will apparently only be the first part of a two-stage launch.
After a massive amount of hype and rumour, Tesla will announced its new all-electric car, the Model 3, at a special event later today. However, we may only be getting half of the story at this time.
Tesla founder and CEO Elon Musk has indicated that the company will be drawing out the unveiling process.
Asked for clarification over these comments, Musk confirmed that we will indeed see the Tesla Model 3 "very clearly" at today's launch event. However, "some important elements will be added and some will evolve."
The big tease.
The Tesla Model 3 has attracted a great deal of hyper - more so even than the company's previous efforts like the Model X - because of its status as the company's first affordable model.
Tesla has confirmed that the Model 3 will retail for around $35,000, which works out to around £24,400. In fact, that figure comes before any tax incentives drivers might receive for buying an all-electric car, so some could potentially get theirs for $10,000 less. That's about the price of a bog-standard VW Golf.
There's also the chance of a second car joining the Model 3 sedan at today's event.
Is an e-car on your radar this year? Share your thoughts in the comments section below.