Apple CEO Tim Cook says the new iPad Pro will replace the desktop or laptop PC for many users.
In an interview with the Telegraph ahead of the 12.9-inch slate going on sale this week, Cook said the device will convince users they don’t need anything else.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” Cook bullishly said.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They'll start using it and conclude they no longer need to use anything else, other than their phones.”
The iPad Pro is unquestionably more PC-like than any touchscreen device Apple has made before. This is down to the bigger screen, the Smart Keyboard case accessory and the Apple Pencil.
However, with the iPad Pro only running iOS 9, rather than Mac OS X, some folks may still require a fully fledged operating system to run desktop-style apps.
However, should Cook’s largest assault on the PC industry yet come a cropper, the Apple CEO has another sector in his sights; he’s going for the humble sketch pad too.
“If you sketch, it’s unbelievable…you don’t want to use a pad anymore," Cook says.
The iPad Pro goes up for pre-orders tomorrow from £679. It will be available in stores by the end of the week.
Will you be snapping one up? Share your thoughts in the comments section below.