Apple CEO Tim Cook confirmed the short battery life at the Wall Street Journal’s WJSD Live conference. He was interviewed on stage by Wall Street Journal editor in chief Gerard Baker.
Of course, Cook being Cook, he didn’t come out and say the device has lacklustre battery life. He managed to put a pro-Apple spin on it. He didn’t state a specific number of hours the battery would last, but said: “we think that people are going to use it so much you will wind up charging it daily.”
So there you are. It’s because it’s so good that you’ll end up charging it every day.
He also reiterated the personal nature of the Apple Watch.
“When you wear something, it has to look really cool,” he said. “It can’t be geeky. It has to say something about you.”
The one-day battery life is disappointing, but not all that surprising. Most smartphones don’t last much longer, and smartwatches like the Moto 360 and Samsung Gear 2 need juicing up every day. The Pebble ekes out a week between charges, but doesn’t have a colour screen. The Misfit Shine, meanwhile, manages months before needing its battery replaced, but doesn’t have a screen at all.
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