Tim Cook confirms the Apple Watch needs charging every day

The Apple Watch may be a game changer, but it’s one you have to charge every day.

Apple CEO Tim Cook confirmed the short battery life at the Wall Street Journal’s WJSD Live conference. He was interviewed on stage by Wall Street Journal editor in chief Gerard Baker.

Of course, Cook being Cook, he didn’t come out and say the device has lacklustre battery life. He managed to put a pro-Apple spin on it. He didn’t state a specific number of hours the battery would last, but said: “we think that people are going to use it so much you will wind up charging it daily.”

So there you are. It’s because it’s so good that you’ll end up charging it every day.

He also reiterated the personal nature of the Apple Watch.

“When you wear something, it has to look really cool,” he said. “It can’t be geeky. It has to say something about you.”

However, he doesn’t expect the Apple Watch to surpass the iPhone in terms of how much money it makes the company. He said the iPhone “will continue to be a majority of the company’s revenue and profits” for the foreseeable future.

The one-day battery life is disappointing, but not all that surprising. Most smartphones don’t last much longer, and smartwatches like the Moto 360 and Samsung Gear 2 need juicing up every day. The Pebble ekes out a week between charges, but doesn’t have a colour screen. The Misfit Shine, meanwhile, manages months before needing its battery replaced, but doesn’t have a screen at all.

Read more: iPhone 6 review

Via: TechRadar, The Inquirer

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