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Tim Cook: Chromebooks are just 'test machines'

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Tim Cook

Apple CEO Tim Cook has dismissed the growing presence of Chromebooks and other affordable PCs in the education sector.

In its native America, Apple has ceded its position in the classroom to Google's ultra-affordable Chromebook range. However, Tim Cook says that his company has no intention of following the lightweight Chromecast philosophy.

Speaking to BuzzFeed News recently, Cook claimed that such cheap and cheerful machines (he didn't actually mention Chromebooks by name) were "test machines," implying that they were merely being used as affordable ways for students to take online assessments.

Apple has much grander plans for the education space, it seems.

"We are interested in helping students learn and teachers teach, but tests, no," said Cook. "We create products that are whole solutions for people — that allow kids to learn how to create and engage on a different level."

Related: Toshiba Chromebook 2 review

That may be so, but it's difficult to argue with the numbers - or the simple fact that your average Chromebook is half the price of an iPad Air 2. Back in September, Google CEO Sundar Pichai claimed that there would be more Chromebooks in schools than every other device combined by the end of 2015.

Cook was speaking as part of the annual Hour of Code event, which has seen Apple turn 400 of its US stores into classrooms to start teaching kids how to code.

Next, take a look at our iPad Air 2 review video:

NotOverlyConvinced

December 10, 2015, 10:09 am

4" is the perfect screen size
Apple will never do a stylus
smaller tablets (below the ipad 10") are a useless size
never do a cheaper iphone (5c)

haven't checked by ipad pro feels like a uturn

Hamish Campbell

December 10, 2015, 11:36 am

Bit of a silly statement.

Computers in school need to :

Be cheap
Small enough to carry around with with a decent sized screen.
Have a keyboard.
Connect to the internet.

ALL learning/teaching tools, be they teaching aids, or self teach/test should run online so that it doesn't matter what device the student is using and require NO installation or setup. ALL written things should be stored on the cloud too, so there is no 'eaten by dog' issues. Anything else will eat into teachers time with technical issues.

I would think a chromebook is ideal. A tablet of any kind could also be fine, although I think it would need an attachable keyboard.

Alain Sylvestre

December 10, 2015, 12:17 pm

M. Cook is the new troll in town.

John

December 14, 2015, 8:30 pm

Tim Cook is indeed a troll! But he has been trolling about the competitors products for years now. Usually there is a critical mass of apple fanboys who drown out the voices of the critical thinkers who'd otherwise correct Tim's gross fabrications.

I don't know why the media and comment boards are finally pushing back against Tim and his lies this time around, but it does inspire hope to see it happen.

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