Microsoft’s Surface Book hybrid has received plenty of praise, but Tim Cook isn’t so keen on the idea.
The Apple CEO described the product as “diluted” earlier this week, and has vowed that Apple isn’t going to follow Microsoft’s suit.
Speaking to the Independent, Cook said: “We feel strongly that customers are not really looking for a converged Mac and iPad.”
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He continued: “Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants.”
Microsoft hasn’t been shy about combining laptop and tablet form factors, as seen with the Surface and Surface Pro range, and more recently with the Surface Book.
However, Apple’s recent launch of the iPad Pro signals that the firm isn’t ready to give up on tablets just yet.
“So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either,” explains Cook. “You’d begin to compromise in different ways.”
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Speaking to the Telegraph earlier this week, Cook questioned the worth of Windows PCs in 2015.
The CEO asked: “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”
He added: “We don’t regard Macs and PCs to be the same.”
Do you think Apple should evolve its MacBook series to be more like the Surface Book? Let us know in the comments.
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