Tidal may be offering lossless CD-quality digital music, but leaving all of those perfectly crafted playlists behind is probably too much to ask of the seasoned Spotify user.
After all, the last thing anyone wants to do is manually rebuild the 400-strong Power Ballads list one Journey song at a time.
Thankfully, Jay-Z and his army of rich musical pals have enlisted the services of a website called Soundiiz to help with the transition. Soundiiz is a service which enables folks to automatically transfer playlists from one service to another.
Once a user has logged into their Spotify, or Rdio, or Deezer account, they’ll simply be able to drag and drop them into Tidal.
There will, of course, be some licensing issues, but early reports suggest it seems to be working quite well.
Tidal faces an uphill battle in its bid to win over digital musical fans who’ve probably been with their own services for years.
The firm is hedging its bets with a number of exclusives, including chief Spotify-hater Taylor Swift’s catalogue. The higher quality playback, although coming at double the cost, could be enough to win over some folks.