Tidal has announced that it has hit one million subscribers, and will be holding a special charity event to celebrate.
The Jay Z-helmed music-streaming service has come under fire ever since its glamorous relaunch back in March. However, that hasn’t stopped it from growing steadily over the months.
Back in late April, the level of opprobrium that the premium music service was attracting – largely thanks to its tone-deaf launch event and high subscription price – prompted CEO Jay Z to point out that Tidal had in fact hit 770,000 subscribers after only a month (although, of course, the service had existed in an earlier form for six months by that point).
Now, some five months on from that, the rapper has tweeted the news that his service has hit the one million subscribers milestone. Or, to use Mr Carter’s own music industry parlance, “Tidal is platinum”.
Of course, rival service Apple Music hit 11 million subscribers within a month of launch, but then Apple had the benefit of existing iTunes users and a generous three-month free trial offer to rely upon.
The tweet also refers to the way Tidal is going to mark the one million milestone. “Let’s celebrate 10/20 Brooklyn,” it says.
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As suggested, Tidal will be throwing a celebrity-filled concert bash in Brooklyn on 20 October. Besides Jay Z himself, Beyonce, Prince, Usher and Nicki Minaj will all feature. Naturally, Tidal subscribers will get first dibs on tickets to the event, but it will also be streamed to subscribers and non-subscribers alike through the Tidal website.
With ticket prices starting from $74 (about £50), all profits from the gig will go to the New World Foundation charity.
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