Three has announced its 4G rollout plans for later this year, with the network revealing it will not charge existing users extra to make use of 4G speeds.
Making the announcement as both Vodafone and O2 launch their 4G services in the UK, Three has revealed that while its might be late to the party with its 4G services not launching until December, in terms of value it is going to topple the competition, charging no more for its 4G connections that its current 3G tariffs.
“We are pleased to announce that we will be the first network to offer 4G at no extra cost to our customers,” Hugh Davies, Three’s director of corporate affairs said in making the announcement.
“All of our customers who are on Three with a 4G ready device will get automatic, hassle-free access in 4G areas without the need to change plans or SIM cards.”
He added: “As we roll out and continue to invest in 4G we will also be bringing greater capacity for those on our existing advanced 3G network, improving the experience for all our customers.”
Offering All You Can Eat Data plans at no additional fee, Three has yet to announce any pricing for new customers joining direct to its 4G plans, suggesting its tariffs for new users will remain on par with existing deals.
Confirming that it will enter the 4G fray before the year’s end, Three has revealed that its 4G services will, fittingly, be made available in a trio of UK cities at launch, with London, Birmingham and Manchester to be given the nod first.
Keen to expand its 4G service rapidly, Three has stated that it will offer 4G coverage across 98 per cent of the UK by the end of 2015, including 50 cities before next year ends.
An official spokesperson for the company stated: “All Three customers with a 4G ready device will be able to benefit from 4G at no extra cost with a simple software upgrade, so no need to go into a store.”
They added: “Three is making the transition to 4G easy, there are no new contracts to sign, no need to change tariffs or swap SIMs. Three will also continue to offer All You Can Eat data, as part of its voice plans.”
Three currently offers a range of 4G ready phones including the likes of the market leading Samsung Galaxy S4, HTC One and the QWERTY hosting BlackBerry Q10.
Read More: EE 4G reaches 100 town milestone